Schwyz, CH
Part of the Lake Zug market area
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Overview
Annual Rev
CHF32.8k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
CHF224
12 mo avg
↑20%
from prior 12 mo
Lead time
40 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
CHF63
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Lake Zug market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +CHF 24,399 | — | — |
| Air conditioning | 🔒 3• (•%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Internet | 🔒 3•• (••%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +CHF 9••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Pool | 🔒 5• (••%) | 🔒 +CHF 9••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Lake Access | 🔒 6• (••%) | 🔒 +CHF 8••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Heating | 🔒 4•• (••%) | 🔒 +CHF 6••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 4•••• |
| Parking | 🔒 3•• (••%) | 🔒 +CHF 4••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 4•••• |
| Sauna | 🔒 5• (••%) | 🔒 +CHF 4••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Ski | 🔒 7• (••%) | 🔒 +CHF 2••• (+•%) | 🔒 CHF 4•••• | 🔒 CHF 4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.0 nights)
1 bedroom (4.6 nights)
2 bedrooms (4.2 nights)
3 bedrooms (4.2 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (CHF 290)
3 bedrooms (CHF 222)
2 bedrooms (CHF 154)
1 bedroom (CHF 110)
Studio (CHF 90)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending August 2026, the Lake Zug market averaged 722 active Airbnb and VRBO listings, down 2% from a year earlier and up 18% over two years.
An average Lake Zug listing earns CHF27K/year. High-performing listings earn CHF68K, while low-performing listings earn CHF14K.
Average occupancy in Lake Zug is 36%, producing RevPAR of CHF50 per available night.
4+ bedroom listings generate the highest average annual revenue in Lake Zug, at CHF38K.
Rules vary across Lake Zug. Zug: Moderate. No specific STR law, general rental rules apply. Tourism tax required. Cantonal building/fire codes enforced. Light but present oversight. Lucerne: Moderate. Registration required, tourism tax mandatory. No owner-occupancy rule. Enforcement exists but inconsistent, many operate informally. Zurich: Strict. 90-day annual cap for non-primary residences, registration mandatory, tourism tax required. Active enforcement with fines and platform cooperation. Verify requirements for the property's jurisdiction.
The Lake Zug Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 22%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in November and October.
The most common amenities are Kitchen (97%), Heating (96%), Internet (92%). The strongest positive revenue associations are Hot Tub (+61%), Internet (+32%), Air Conditioning (+28%).
Average daily rate in Lake Zug is CHF231, up 32% year-over-year. Rates peak in December and are lowest in October.
Guests in Lake Zug book an average of 37 days in advance, down 7% from last year. Booking windows range from 35 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 12% higher than weekday occupancy.