Lake Zug
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Annual revenue (actual)
CHF32.9k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
CHF223
12 mo avg
↑18%
from prior 12 mo
Lead time
40 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
CHF64
12 mo avg
↓0%
from prior 12 mo
Methodology note: Figures reflect Lake Zug market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +CHF 26,486 | — | — |
| Internet | 🔒 4•• (••%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 3•••• |
| Pool | 🔒 5• (••%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| EV Charger | 🔒 4• (••%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +CHF 9••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Air conditioning | 🔒 4• (•%) | 🔒 +CHF 9••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Parking | 🔒 3•• (••%) | 🔒 +CHF 8••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Heating | 🔒 4•• (••%) | 🔒 +CHF 8••• (+••%) | 🔒 CHF 4•••• | 🔒 CHF 4•••• |
| Lake Access | 🔒 7• (••%) | 🔒 +CHF 7••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| Ski | 🔒 7• (••%) | 🔒 +CHF 4••• (+••%) | 🔒 CHF 5•••• | 🔒 CHF 4•••• |
| TV | 🔒 3•• (••%) | 🔒 +CHF 2••• (+•%) | 🔒 CHF 4•••• | 🔒 CHF 4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.0 nights)
1 bedroom (4.5 nights)
3 bedrooms (4.3 nights)
2 bedrooms (4.1 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms (CHF 261)
3 bedrooms (CHF 220)
2 bedrooms (CHF 161)
1 bedroom (CHF 107)
Studio (CHF 90)
Professional host share
Independent hosts (59%)
Professionally managed (41%)
Over the 12 months ending September 2026, the Lake Zug market averaged 737 active Airbnb and VRBO listings, up 1% from a year earlier and up 20% over two years.
An average Lake Zug listing earns CHF26K/year. High-performing listings earn CHF67K, while low-performing listings earn CHF13K.
Average occupancy in Lake Zug is 36%, producing RevPAR of CHF51 per available night.
4+ bedroom listings generate the highest average annual revenue in Lake Zug, at CHF35K.
Rules vary across Lake Zug. Zug: Moderate. No specific STR regulations, but general rental laws apply. Cantonal building permits may be needed for commercial use. Light enforcement, hosts operate freely. Lucerne: Moderate. Tourist accommodation regulations apply for frequent rentals. Registration with cantonal authorities recommended. Enforcement exists but inconsistent. Zurich: Moderate. No city-wide STR ban, but building regulations and neighbor consent often required. Some districts stricter. Enforcement complaint-driven, many hosts operate without issues. Verify requirements for the property's jurisdiction.
The Lake Zug Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 27%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in November and October.
The most common amenities are Kitchen (98%), Heating (97%), Internet (91%). The strongest positive revenue associations are Hot Tub (+56%), Internet (+41%), Washing Machine (+24%).
Average daily rate in Lake Zug is CHF232, up 29% year-over-year. Rates peak in December and are lowest in October.
Guests in Lake Zug book an average of 37 days in advance. Booking windows range from 36 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 13% higher than weekday occupancy.
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