Lake Zug

As of May 2026, Zug, Lucerne, Zurich have 697 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Lake Zug generates CHF25K per year. High-performing properties earn CHF62K/year, while low-performing properties earn CHF13K/year. This significant performance spread suggests that revenue potential is heavily concentrated in a top tier of listings, while the broader market faces downward pressure from a 7% annual revenue decline.

Airbnb and VRBO can be profitable in Lake Zug. Average annual revenue is CHF25K with 37% occupancy. High-performing properties earn up to CHF62K/year. The gap between average and top performers indicates that while market-wide occupancy is modest, select assets are capturing premium demand despite a slight contraction in overall supply.

The average occupancy rate for Airbnbs and VRBOs in Lake Zug is 37%. This occupancy level, combined with an average nightly rate of CHF216, results in a RevPAR (revenue per available room) of CHF42 per day.

4+ bedroom properties demonstrate the strongest performance in Lake Zug, with annual revenue of CHF37K. These properties balance operating costs and rental demand most effectively in the Lake Zug market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Lake Zug area. Zug: Moderate. Registration required, comply with cantonal tourism laws and building regulations. Some municipalities restrict STRs in residential zones. Enforcement varies by commune. Lucerne: Moderate. Tourist accommodation permit needed, zoning compliance mandatory. City monitors platforms. Moderate enforcement with periodic checks. Zurich: Strict. Registration mandatory, 90-day annual cap for non-primary residences, zoning restrictions apply. Active platform monitoring and enforcement with fines for violations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lake Zug Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue suggests that the market is adjusting to lower demand levels rather than experiencing competitive saturation.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is -3% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-November) when gaining traction is harder.

The most common amenities in Lake Zug listings include: Kitchen (94%), Heating (81%), Tv (73%), Washing Machine (72%), Balcony (63%). Amenities that boost revenue the most include Hot Tub, Lake Access, Washing Machine, with Hot Tub properties earning approximately 55% more (CHF65K/year vs CHF42K/year).

Monthly estimated revenue per listing in Lake Zug over the last 12 months: May: CHF976, June: CHF1K, July: CHF1K, August: CHF1K, September: CHF1K, October: CHF1K, November: CHF820, December: CHF2K, January: CHF2K, February: CHF2K, March: CHF1K, April: CHF1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lake Zug is CHF216, up 30% year-over-year. By property size: 1-bedroom properties average CHF167/night, 2-bedroom properties average CHF230/night, 3-bedroom properties average CHF288/night, 4+ bedroom properties average CHF376/night. Rates peak in December and are lowest in May.

Guests in Lake Zug book an average of 36 days in advance, down 17% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 37 days, 3-bedroom: 39 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lake Zug Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 7%, occupancy fell 15%, average nightly rates increased 30%, and lead time decreased 17%. The combination of higher rates and lower occupancy highlights a market shift toward shorter-notice, higher-cost bookings.

In Lake Zug, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 10% higher occupancy than weekdays.