Saanen, CH
Part of the Saanen market area
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Overview
Annual Rev
CHF34.9k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
CHF267
12 mo avg
↑19%
from prior 12 mo
Lead time
35 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
CHF67
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Saanen market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +CHF 42,357 | — | — |
| Washing Machine | 🔒 9• (••%) | 🔒 +CHF 2•••• (+••%) | 🔒 CHF 7•••• | 🔒 CHF 5•••• |
| Heating | 🔒 9• (••%) | 🔒 +CHF 2•••• (+••%) | 🔒 CHF 7•••• | 🔒 CHF 5•••• |
| Pets Allowed | 🔒 6• (••%) | 🔒 +CHF 2•••• (+••%) | 🔒 CHF 8•••• | 🔒 CHF 5•••• |
| Parking | 🔒 1•• (••%) | 🔒 +CHF 2•••• (+••%) | 🔒 CHF 7•••• | 🔒 CHF 5•••• |
| Internet | 🔒 1•• (••%) | 🔒 +CHF 2•••• (+••%) | 🔒 CHF 6•••• | 🔒 CHF 4•••• |
| TV | 🔒 1•• (••%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 6•••• | 🔒 CHF 5•••• |
| Ski | 🔒 2• (••%) | 🔒 +CHF 1•••• (+••%) | 🔒 CHF 7•••• | 🔒 CHF 6•••• |
| Sauna | 🔒 1• (•%) | 🔒 +CHF 2••• (+•%) | 🔒 CHF 6•••• | 🔒 CHF 6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (9.3 nights)
3 bedrooms (4.3 nights)
1 bedroom (3.8 nights)
4+ bedrooms (3.1 nights)
Studio (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms (CHF 383)
3 bedrooms (CHF 177)
2 bedrooms (CHF 158)
1 bedroom (CHF 110)
Studio (CHF 66)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the Saanen market averaged 327 active Airbnb and VRBO listings, down 9% from a year earlier.
An average Saanen listing earns CHF33K/year. High-performing listings earn CHF68K, while low-performing listings earn CHF17K.
Average occupancy in Saanen is 42%, producing RevPAR of CHF61 per available night.
4+ bedroom listings generate the highest average annual revenue in Saanen, at CHF44K.
Rules vary across Saanen. Gstaad: Strict. Part of Saanen municipality regulations. Tourist zone permits required, strict planning approval needed. Cantonal law limits secondary residences. Active enforcement through municipal controls. Saanen: Strict. Municipal permits mandatory, secondary residence restrictions apply (max 20% new builds). Tourist accommodation rules enforced. Active monitoring by authorities. Château-d'Œx: Moderate. Permits required, secondary residence limits exist but less restrictive than neighboring areas. Enforcement present but less intensive than major resorts. Verify requirements for the property's jurisdiction.
The Saanen Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 9% year-over-year, while RevPAR has increased 22%, suggesting demand is outpacing available supply.
RevPAR is highest in December and July; it is lowest in October and November.
The most common amenities are Internet (85%), TV (81%), Parking (67%). The strongest positive revenue associations are Bbq (+73%), Parking (+55%), Internet (+55%).
Average daily rate in Saanen is CHF277, up 23% year-over-year. Rates peak in December and are lowest in October.
Guests in Saanen book an average of 39 days in advance, up 2% from last year. Booking windows range from 37 days for 1-bedroom listings to 42 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 8% higher than weekday occupancy.