Saanen

As of June 2026, Gstaad, Saanen, Château-d'Œx have 333 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Saanen generates CHF29K per year. High-performing properties earn CHF58K/year, while low-performing properties earn CHF14K/year. Despite declining supply and revenue year-over-year, the 43% occupancy rate and doubling of revenue between low and high performers suggests a bifurcated market where differentiation significantly impacts returns amid softer demand conditions.

Airbnb and VRBO can be profitable in Saanen. Average annual revenue is CHF29K with 43% occupancy. High-performing properties earn up to CHF58K/year. Declining supply and revenue year-over-year suggest a contracting market, while the doubling gap between average and top performers indicates significant performance variance driven by property-level differentiation rather than broad market strength.

The average occupancy rate for Airbnbs and VRBOs in Saanen is 43%. This occupancy level, combined with an average nightly rate of CHF258, results in a RevPAR (revenue per available room) of CHF52 per day.

4+ bedroom properties demonstrate the strongest performance in Saanen, with annual revenue of CHF39K. These properties balance operating costs and rental demand most effectively in the Saanen market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Saanen area. Gstaad: Moderate. Part of Saanen municipality, follows cantonal rules. Registration required, tourist tax collection mandatory. Enforcement present but varies by season. Saanen: Moderate. Cantonal permit required, secondary residences face restrictions under federal "Lex Weber" law. Tourist tax collection enforced. Active monitoring in high season. Château-d'Œx: Moderate. Municipal authorization needed, tourist tax mandatory, secondary home rental limits apply. Enforcement moderate, focused on tax compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Saanen Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 15%. This indicates balanced supply-demand dynamics. The wider RevPAR decline relative to supply reduction suggests pricing pressure, while the substantial gap between high ($57,907) and average ($28,695) revenue indicates significant performance stratification among properties.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -8% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (April-October) when gaining traction is harder.

The most common amenities in Saanen listings include: Balcony (79%), Tv (76%), Kitchen (65%), Washing Machine (61%), Heating (53%). Amenities that boost revenue the most include Washing Machine, Tv, Internet, with Washing Machine properties earning approximately 53% more (CHF68K/year vs CHF45K/year).

Monthly estimated revenue per listing in Saanen over the last 12 months: May: CHF906, June: CHF1K, July: CHF2K, August: CHF2K, September: CHF939, October: CHF759, November: CHF784, December: CHF3K, January: CHF3K, February: CHF3K, March: CHF2K, April: CHF852. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Saanen is CHF258, up 12% year-over-year. By property size: 1-bedroom properties average CHF139/night, 2-bedroom properties average CHF229/night, 3-bedroom properties average CHF387/night, 4+ bedroom properties average CHF609/night. Rates peak in December and are lowest in October.

Guests in Saanen book an average of 39 days in advance, down 7% from last year. By property size: 1-bedroom: 37 days, 2-bedroom: 41 days, 3-bedroom: 41 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Saanen Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 15%, occupancy fell 14%, average nightly rates increased 12%, and lead time decreased 7%. The rate increases amid falling occupancy suggest hosts are competing harder for fewer bookings, while the wide gap between average ($28,695) and top-performing listings ($57,907) indicates significant performance stratification in a contracting market.

In Saanen, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 7% higher occupancy than weekdays.