Santa Cruz de Minas, BR
Part of the São João del Rei market area
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Overview
Annual Rev
R$61.5k
12 mo avg
↑28%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
R$479
12 mo avg
↑34%
from prior 12 mo
Lead time
30 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
R$142
12 mo avg
↑30%
from prior 12 mo
Methodology note: Figures reflect São João Del Rei market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +R$190,441 | — | — |
| Pool | 🔒 4• (••%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$7•••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +R$9•••• (+•••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Barbecue | 🔒 8• (••%) | 🔒 +R$8•••• (+•••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$6•••• (+•••%) | 🔒 R$1••••• | 🔒 R$5•••• |
| Heating | 🔒 4• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$5•••• (+•••%) | 🔒 R$1••••• | 🔒 R$5•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| EV Charger | 🔒 7 (•%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.1 nights)
2 bedrooms (3.6 nights)
1 bedroom (3.5 nights)
3 bedrooms (3.4 nights)
4+ bedrooms (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (R$36)
3 bedrooms (R$28)
2 bedrooms (R$18)
1 bedroom (R$14)
Studio (R$9)
Professional host share
Independent hosts (68%)
Professionally managed (32%)
Over the 12 months ending September 2026, the São João del Rei market averaged 953 active Airbnb and VRBO listings, up 16% from a year earlier and up 80% over two years.
An average São João del Rei listing earns R$45K/year. High-performing listings earn R$148K, while low-performing listings earn R$18K.
Average occupancy in São João del Rei is 22%, producing RevPAR of R$104 per available night.
4+ bedroom listings generate the highest average annual revenue in São João del Rei, at R$133K.
Rules vary across São João del Rei. São João del Rei: Lenient. No specific STR regulations or licensing requirements. Operates under general tourism and tax rules. Minimal enforcement of any restrictions. Tiradentes: Lenient. No formal STR permit system. Properties function as informal guesthouses under general commerce rules. Light oversight despite historic preservation zone status. Hosts operate freely with minimal interference. Verify requirements for the property's jurisdiction.
The São João del Rei Airbnb and VRBO market appears broadly balanced. Supply has grown 16% year-over-year, while RevPAR has increased 26%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in March and October.
The most common amenities are Internet (99%), Kitchen (98%), TV (94%). The strongest positive revenue associations are Pool (+207%), Parking (+114%), Bbq (+113%).
Average daily rate in São João del Rei is R$524, up 27% year-over-year. Rates peak in June and are lowest in November.
Guests in São João del Rei book an average of 28 days in advance, down 5% from last year. Booking windows range from 25 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 123% higher than weekday occupancy.