São João Del Rei
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Overview
Annual Rev
R$59.3k
12 mo avg
↑17%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
R$466
12 mo avg
↑30%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
R$133
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect São João Del Rei market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +R$211,628 | — | — |
| Pool | 🔒 4• (••%) | 🔒 +R$1••••• (+•••%) | 🔒 R$2••••• | 🔒 R$7•••• |
| Bicycles | 🔒 5 (•%) | 🔒 +R$9•••• (+•••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Barbecue | 🔒 8• (••%) | 🔒 +R$7•••• (+•••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$5•••• (+•••%) | 🔒 R$9•••• | 🔒 R$3•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$5•••• (+•••%) | 🔒 R$1••••• | 🔒 R$4•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| EV Charger | 🔒 7 (•%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Heating | 🔒 3• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| Internet | 🔒 2•• (••%) | 🔒 +R$1••• (+•%) | 🔒 R$9•••• | 🔒 R$9•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (3.8 nights)
3 bedrooms (3.8 nights)
1 bedroom (3.7 nights)
4+ bedrooms (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (R$35)
3 bedrooms (R$28)
2 bedrooms (R$19)
1 bedroom (R$14)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending August 2026, the São João del Rei market averaged 923 active Airbnb and VRBO listings, up 12% from a year earlier and up 74% over two years.
An average São João del Rei listing earns R$44K/year. High-performing listings earn R$145K, while low-performing listings earn R$18K.
Average occupancy in São João del Rei is 22%, producing RevPAR of R$100 per available night.
4+ bedroom listings generate the highest average annual revenue in São João del Rei, at R$130K.
Rules vary across São João del Rei. São João del Rei: Lenient. No specific STR regulations or registration requirements. Operates under general tourism/commercial rules. Minimal enforcement. Tiradentes: Lenient. No formal STR permit system. Properties register as tourism accommodations voluntarily for tax purposes. Light oversight, hosts operate freely given tourism-dependent economy. Verify requirements for the property's jurisdiction.
The São João del Rei Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in March and October.
The most common amenities are Kitchen (98%), Internet (98%), TV (95%). The strongest positive revenue associations are Pool (+189%), Parking (+141%), TV (+134%).
Average daily rate in São João del Rei is R$519, up 26% year-over-year. Rates peak in June and are lowest in September.
Guests in São João del Rei book an average of 27 days in advance, down 10% from last year. Booking windows range from 24 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 118% higher than weekday occupancy.