São Lourenço

As of June 2026, São Lourenço, Caxambu, Campos do Jordão have 1,488 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in São Lourenço generates R$22K per year. High-performing properties earn R$78K/year, while low-performing properties earn R$9K/year. With supply growing faster than revenue and occupancy at just 17%, the market shows early saturation signals. The wide performance gap suggests differentiation between properties is already determining outcomes in a maturing, competitive landscape.

Airbnb and VRBO can be profitable in São Lourenço. Average annual revenue is R$22K with 17% occupancy. High-performing properties earn up to R$78K/year. With supply growing 5.3% annually while revenue remains relatively flat, the market shows modest expansion without corresponding demand acceleration, indicating increasing competition for a stable visitor base. The 3.5x gap between high and average performers suggests significant performance variance among listings.

The average occupancy rate for Airbnbs and VRBOs in São Lourenço is 17%. This occupancy level, combined with an average nightly rate of R$334, results in a RevPAR (revenue per available room) of R$51 per day.

4+ bedroom properties demonstrate the strongest performance in São Lourenço, with annual revenue of R$43K. These properties balance operating costs and rental demand most effectively in the São Lourenço market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the São Lourenço area. São Lourenço: Lenient. Municipal registration required but minimal oversight. Rules exist but enforcement is light, many hosts operate informally. Caxambu: Lenient. Basic business registration needed. Limited municipal enforcement, informal rentals common in tourist areas. Campos do Jordão: Moderate. Municipal permit and tax registration required. Some enforcement during peak season, but compliance varies significantly outside high tourist periods. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The São Lourenço Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has increased 2%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($22,187) and top performers ($77,994) suggests significant performance stratification, with competition intensifying as supply growth outpaces revenue gains.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -23% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-March) when gaining traction is harder.

The most common amenities in São Lourenço listings include: Kitchen (99%), Tv (88%), Pets Allowed (71%), Balcony (55%), Bbq (54%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 80% more (R$100K/year vs R$55K/year).

Monthly estimated revenue per listing in São Lourenço over the last 12 months: May: R$1K, June: R$1K, July: R$2K, August: R$1K, September: R$1K, October: R$1K, November: R$1K, December: R$2K, January: R$2K, February: R$2K, March: R$920, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in São Lourenço is R$334, up 15% year-over-year. By property size: 1-bedroom properties average R$286/night, 2-bedroom properties average R$294/night, 3-bedroom properties average R$407/night, 4+ bedroom properties average R$784/night. Rates peak in December and are lowest in August.

Guests in São Lourenço book an average of 23 days in advance, down 15% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 22 days, 3-bedroom: 26 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the São Lourenço Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing increased 2%, occupancy fell 12%, average nightly rates increased 15%, and lead time decreased 15%. The combination of rising rates with declining occupancy and shrinking lead times suggests hosts are pricing aggressively into weakening demand, while the wide gap between average ($22,187) and top-performing listings ($77,994) indicates significant performance stratification.

In São Lourenço, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 66% higher occupancy than weekdays.