São Lourenço
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Annual revenue (actual)
R$38.2k
12 mo avg
↑20%
from prior 12 mo
Occupancy rate
26%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
R$332
12 mo avg
↑35%
from prior 12 mo
Lead time
25 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
R$88
12 mo avg
↑23%
from prior 12 mo
Methodology note: Figures reflect São Lourenço market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +R$41,991 | — | — |
| EV Charger | 🔒 5 (•%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$9•••• | 🔒 R$5•••• |
| Sauna | 🔒 1• (•%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Heating | 🔒 4• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$9•••• | 🔒 R$7•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$7•••• | 🔒 R$5•••• |
| Hot Tub | 🔒 3• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$9•••• | 🔒 R$7•••• |
| Lake Access | 🔒 3• (•%) | 🔒 +R$1•••• (+••%) | 🔒 R$9•••• | 🔒 R$7•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| TV | 🔒 2•• (••%) | 🔒 +R$3••• (+•%) | 🔒 R$7•••• | 🔒 R$7•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.9 nights)
3 bedrooms (4.7 nights)
1 bedroom (4.0 nights)
Studio (3.9 nights)
4+ bedrooms (2.5 nights)
Cleaning fee by bedroom
4+ bedrooms (R$31)
2 bedrooms (R$19)
3 bedrooms (R$18)
1 bedroom (R$18)
Studio (R$9)
Professional host share
Independent hosts (63%)
Professionally managed (37%)
Over the 12 months ending September 2026, the São Lourenço market averaged 1,678 active Airbnb and VRBO listings, up 20% from a year earlier and up 132% over two years.
An average São Lourenço listing earns R$26K/year. High-performing listings earn R$87K, while low-performing listings earn R$11K.
Average occupancy in São Lourenço is 18%, producing RevPAR of R$62 per available night.
4+ bedroom listings generate the highest average annual revenue in São Lourenço, at R$50K.
Rules vary across São Lourenço. São Lourenço: Lenient. No specific STR regulations or registration system. Operates under general tourism/hospitality rules. Minimal enforcement. Caxambu: Lenient. Basic municipal registration recommended but rarely enforced. No occupancy restrictions or caps. Light oversight. Campos do Jordão: Moderate. Municipal cadastro (registration) required, fire safety compliance needed. Some enforcement during peak season due to tourism importance, but many operate informally without penalties. Verify requirements for the property's jurisdiction.
The São Lourenço Airbnb and VRBO market appears broadly balanced. Supply has grown 20% year-over-year, while RevPAR has increased 33%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in March and October.
The most common amenities are Internet (99%), Kitchen (98%), TV (89%). The strongest positive revenue associations are Bbq (+71%), Pool (+67%), Parking (+52%).
Average daily rate in São Lourenço is R$369, up 29% year-over-year. Rates peak in December and are lowest in March.
Guests in São Lourenço book an average of 24 days in advance, down 2% from last year. Booking windows range from 23 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 90% higher than weekday occupancy.
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