São Lourenço
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Overview
Annual Rev
R$38.1k
12 mo avg
↑18%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
R$323
12 mo avg
↑33%
from prior 12 mo
Lead time
23 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
R$86
12 mo avg
↑18%
from prior 12 mo
Methodology note: Figures reflect São Lourenço market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +R$72,567 | — | — |
| Pool | 🔒 8• (••%) | 🔒 +R$5•••• (+•••%) | 🔒 R$1••••• | 🔒 R$5•••• |
| Hot Tub | 🔒 3• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| EV Charger | 🔒 5 (•%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$6•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$8•••• | 🔒 R$5•••• |
| Lake Access | 🔒 2• (•%) | 🔒 +R$1•••• (+••%) | 🔒 R$8•••• | 🔒 R$6•••• |
| Parking | 🔒 2•• (••%) | 🔒 +R$8••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +R$2••• (+•%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Heating | 🔒 4• (••%) | 🔒 +R$1••• (+•%) | 🔒 R$7•••• | 🔒 R$7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.2 nights)
4+ bedrooms (5.6 nights)
3 bedrooms (5.2 nights)
2 bedrooms (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms (R$33)
3 bedrooms (R$20)
2 bedrooms (R$18)
1 bedroom (R$18)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Over the 12 months ending August 2026, the São Lourenço market averaged 1,637 active Airbnb and VRBO listings, up 17% from a year earlier and up 127% over two years.
An average São Lourenço listing earns R$26K/year. High-performing listings earn R$86K, while low-performing listings earn R$11K.
Average occupancy in São Lourenço is 18%, producing RevPAR of R$60 per available night.
4+ bedroom listings generate the highest average annual revenue in São Lourenço, at R$51K.
Rules vary across São Lourenço. São Lourenço: Lenient. Municipal registration required but minimal oversight. Light enforcement, many hosts operate informally without issues. Caxambu: Lenient. Basic business registration needed. Very light enforcement, informal rentals common in tourist areas. Campos do Jordão: Moderate. Municipal cadastro required, tourism tax collection. Moderate enforcement during peak season, stricter in central zones. Verify requirements for the property's jurisdiction.
The São Lourenço Airbnb and VRBO market appears broadly balanced. Supply has grown 17% year-over-year, while RevPAR has increased 29%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in March and October.
The most common amenities are Kitchen (99%), Internet (98%), TV (90%). The strongest positive revenue associations are Pool (+79%), Parking (+72%), Bbq (+67%).
Average daily rate in São Lourenço is R$364, up 28% year-over-year. Rates peak in December and are lowest in September.
Guests in São Lourenço book an average of 24 days in advance, down 7% from last year. Booking windows range from 22 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 84% higher than weekday occupancy.