João Pessoa, BR
Part of the João Pessoa market area
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Overview
Annual Rev
R$58.3k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
R$338
12 mo avg
↑18%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
R$132
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect João Pessoa market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +R$117,392 | — | — |
| Hot Tub | 🔒 3•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Barbecue | 🔒 6•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Parking | 🔒 2••• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| Pets Allowed | 🔒 9•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$5•••• |
| EV Charger | 🔒 7• (•%) | 🔒 +R$9••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Gym | 🔒 1••• (••%) | 🔒 +R$6••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| Pool | 🔒 2••• (••%) | 🔒 +R$5••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| TV | 🔒 2••• (••%) | 🔒 +R$2••• (+•%) | 🔒 R$6•••• | 🔒 R$6•••• |
| Heating | 🔒 3•• (••%) | 🔒 +R$1••• (+•%) | 🔒 R$6•••• | 🔒 R$6•••• |
| Internet | 🔒 2••• (••%) | 🔒 +R$5•• (+•%) | 🔒 R$6•••• | 🔒 R$6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.5 nights)
2 bedrooms (5.1 nights)
3 bedrooms (5.0 nights)
1 bedroom (4.7 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
1 bedroom (R$108)
2 bedrooms (R$21)
Studio (R$0)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending September 2026, the João Pessoa market averaged 4,807 active Airbnb and VRBO listings, up 35% from a year earlier and up 145% over two years.
An average João Pessoa listing earns R$48K/year. High-performing listings earn R$110K, while low-performing listings earn R$18K.
Average occupancy in João Pessoa is 33%, producing RevPAR of R$111 per available night.
4+ bedroom listings generate the highest average annual revenue in João Pessoa, at R$91K.
Rules vary across João Pessoa. João Pessoa: Lenient. Municipal registration required through tourism department, but enforcement is minimal. Many hosts operate informally without registration. No occupancy rules or rental caps currently enforced. Cabedelo: Lenient. Similar to João Pessoa with basic registration theoretically required but rarely enforced. Hosts commonly operate without formal licensing. No meaningful restrictions. Conde: Lenient. Minimal regulation of short-term rentals. Registration not actively required or enforced. Market operates largely informally with no caps or significant oversight. Verify requirements for the property's jurisdiction.
The João Pessoa Airbnb and VRBO market appears broadly balanced. Supply has grown 35% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in January and December; it is lowest in May and June.
The most common amenities are TV (99%), Air Conditioning (98%), Kitchen (97%). The strongest positive revenue associations are Hot Tub (+28%), Parking (+27%), Bbq (+23%).
Average daily rate in João Pessoa is R$369, up 7% year-over-year. Rates peak in January and are lowest in August.
Guests in João Pessoa book an average of 29 days in advance, down 5% from last year. Booking windows range from 27 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 46% higher than weekday occupancy.