João Pessoa
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Overview
Annual Rev
R$57.3k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
R$332
12 mo avg
↑15%
from prior 12 mo
Lead time
28 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
R$128
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect João Pessoa market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +R$146,438 | — | — |
| Hot Tub | 🔒 3•• (•%) | 🔒 +R$1•••• (+••%) | 🔒 R$8•••• | 🔒 R$6•••• |
| EV Charger | 🔒 7• (•%) | 🔒 +R$1•••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Gym | 🔒 1••• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| Barbecue | 🔒 7•• (••%) | 🔒 +R$9••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Pets Allowed | 🔒 9•• (••%) | 🔒 +R$8••• (+••%) | 🔒 R$7•••• | 🔒 R$6•••• |
| Parking | 🔒 2••• (••%) | 🔒 +R$6••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| Pool | 🔒 2••• (••%) | 🔒 +R$6••• (+••%) | 🔒 R$6•••• | 🔒 R$5•••• |
| TV | 🔒 3••• (••%) | 🔒 +R$4••• (+•%) | 🔒 R$6•••• | 🔒 R$5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.8 nights)
3 bedrooms (5.1 nights)
1 bedroom (4.8 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
1 bedroom (R$108)
2 bedrooms (R$21)
3 bedrooms (R$0)
4+ bedrooms (R$0)
Professional host share
Professionally managed (78%)
Independent hosts (22%)
Over the 12 months ending August 2026, the João Pessoa market averaged 4,643 active Airbnb and VRBO listings, up 29% from a year earlier and up 137% over two years.
An average João Pessoa listing earns R$47K/year. High-performing listings earn R$111K, while low-performing listings earn R$18K.
Average occupancy in João Pessoa is 32%, producing RevPAR of R$110 per available night.
4+ bedroom listings generate the highest average annual revenue in João Pessoa, at R$90K.
Rules vary across João Pessoa. João Pessoa: Lenient. No specific short-term rental regulations or registration requirements. Hosts operate freely with minimal oversight. Light to no enforcement. Cabedelo: Lenient. No municipal short-term rental laws. Operates under general commercial rules. Minimal enforcement of any restrictions. Conde: Lenient. No dedicated short-term rental regulations. Beach area with informal rental market. Virtually no enforcement activity. Verify requirements for the property's jurisdiction.
The João Pessoa Airbnb and VRBO market is becoming more competitive. Supply has grown 29% year-over-year, while RevPAR has decreased 1%, suggesting supply is outpacing demand.
RevPAR is highest in January and December; it is lowest in May and June.
The most common amenities are TV (99%), Air Conditioning (98%), Kitchen (98%). The strongest positive revenue associations are Hot Tub (+30%), Parking (+26%), Bbq (+20%).
Average daily rate in João Pessoa is R$372, up 10% year-over-year. Rates peak in January and are lowest in August.
Guests in João Pessoa book an average of 28 days in advance, down 9% from last year. Booking windows range from 26 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 44% higher than weekday occupancy.