Imbituba, BR
Part of the Imbituba market area
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Overview
Annual Rev
R$47.9k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
26%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
R$489
12 mo avg
↑22%
from prior 12 mo
Lead time
23 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
R$109
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Imbituba market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +R$43,712 | — | — |
| Pool | 🔒 1•• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Hot Tub | 🔒 7• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| TV | 🔒 5•• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| Parking | 🔒 5•• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| Gym | 🔒 6• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +R$7••• (+•%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +R$6••• (+•%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Heating | 🔒 1•• (••%) | 🔒 +R$6•• (+•%) | 🔒 R$1••••• | 🔒 R$1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.7 nights)
1 bedroom (6.1 nights)
Studio (6.1 nights)
3 bedrooms (5.5 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms (R$51)
3 bedrooms (R$39)
2 bedrooms (R$32)
Studio (R$23)
1 bedroom (R$21)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Over the 12 months ending August 2026, the Imbituba market averaged 2,536 active Airbnb and VRBO listings, up 10% from a year earlier and up 62% over two years.
An average Imbituba listing earns R$32K/year. High-performing listings earn R$104K, while low-performing listings earn R$15K.
Average occupancy in Imbituba is 18%, producing RevPAR of R$75 per available night.
4+ bedroom listings generate the highest average annual revenue in Imbituba, at R$68K.
Rules vary across Imbituba. I don't have reliable, current information about short-term rental regulations or enforcement reality for these specific Brazilian municipalities (Imbituba, Garopaba, and Laguna in Santa Catarina state). To provide accurate information about permits, licensing, occupancy rules, and actual enforcement levels in these cities, I'd need access to current local municipal codes and on-the-ground enforcement data that I don't have. I recommend contacting the municipal tourism offices (Secretaria de Turismo) or city halls directly for current regulations. Verify requirements for the property's jurisdiction.
The Imbituba Airbnb and VRBO market is becoming more competitive. Supply has grown 10% year-over-year, while RevPAR has decreased 5%, suggesting supply is outpacing demand.
RevPAR is highest in January and February; it is lowest in August and September.
The most common amenities are Kitchen (100%), Parking (97%), Internet (96%). The strongest positive revenue associations are Washing Machine (+61%), Pool (+36%), Hot Tub (+32%).
Average daily rate in Imbituba is R$518, up 16% year-over-year. Rates peak in January and are lowest in August.
Guests in Imbituba book an average of 23 days in advance, down 11% from last year. Booking windows range from 21 days for 2-bedroom listings to 28 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 32% higher than weekday occupancy.