Imbituba

As of June 2026, Imbituba, Garopaba, Laguna have 2,367 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Imbituba generates R$32K per year. High-performing properties earn R$108K/year, while low-performing properties earn R$14K/year. Despite flat supply over two years, revenue declined significantly year-over-year, suggesting demand weakness outpacing any competitive relief. The wide performance gap—with top properties earning 3.4x the average—indicates substantial differentiation in market positioning rather than uniform market saturation.

Airbnb and VRBO can be profitable in Imbituba. Average annual revenue is R$32K with 19% occupancy. High-performing properties earn up to R$108K/year. Despite declining supply and revenue year-over-year, the market shows significant performance stratification—top properties generate 3.4x average revenue—suggesting differentiation remains a key factor in a consolidating market.

The average occupancy rate for Airbnbs and VRBOs in Imbituba is 19%. This occupancy level, combined with an average nightly rate of R$495, results in a RevPAR (revenue per available room) of R$72 per day.

4+ bedroom properties demonstrate the strongest performance in Imbituba, with annual revenue of R$63K. These properties balance operating costs and rental demand most effectively in the Imbituba market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Imbituba area. I don't have reliable current data on short-term rental regulations and enforcement reality for these specific Brazilian coastal cities (Imbituba, Garopaba, and Laguna in Santa Catarina state). These smaller municipalities may have varying local ordinances, and enforcement information isn't well-documented in available sources. I recommend contacting each city's municipal secretary (Secretaria Municipal) or tourism office directly for accurate, current regulations and actual enforcement practices. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Imbituba Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. The significant performance variance—with top properties earning $107,631 against an average of $31,811—suggests differentiated market positioning, while low occupancy at 19% reflects substantial unused capacity despite stable supply levels.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 56% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-June) when gaining traction is harder.

The most common amenities in Imbituba listings include: Kitchen (100%), Tv (92%), Bbq (82%), Air Conditioning (75%), Pets Allowed (71%). Amenities that boost revenue the most include Hot Tub, Tv, Pool, with Hot Tub properties earning approximately 52% more (R$132K/year vs R$87K/year).

Monthly estimated revenue per listing in Imbituba over the last 12 months: May: R$750, June: R$572, July: R$727, August: R$707, September: R$960, October: R$1K, November: R$2K, December: R$5K, January: R$6K, February: R$4K, March: R$2K, April: R$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Imbituba is R$495, up 5% year-over-year. By property size: 1-bedroom properties average R$377/night, 2-bedroom properties average R$459/night, 3-bedroom properties average R$710/night, 4+ bedroom properties average R$1K/night. Rates peak in January and are lowest in May.

Guests in Imbituba book an average of 23 days in advance, down 16% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 21 days, 3-bedroom: 26 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Imbituba Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 17%, occupancy fell 19%, average nightly rates increased 5%, and lead time decreased 16%. The significant gap between average revenue ($31,811) and top performer revenue ($107,631) suggests highly fragmented market performance, while declining occupancy despite rate increases indicates weakening demand relative to available inventory.

In Imbituba, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 29% higher occupancy than weekdays.