Florianópolis, BR
Part of the Florianopolis market area
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Overview
Annual Rev
R$82.4k
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓11%
from prior 12 mo
Avg daily rate
R$550
12 mo avg
↑22%
from prior 12 mo
Lead time
26 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
R$175
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Florianopolis market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +R$72,491 | — | — |
| Sauna | 🔒 2•• (•%) | 🔒 +R$6•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Pool | 🔒 2••• (••%) | 🔒 +R$5•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| Gym | 🔒 1••• (••%) | 🔒 +R$4•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| TV | 🔒 5••• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Barbecue | 🔒 3••• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$8•••• |
| Parking | 🔒 5••• (••%) | 🔒 +R$3•••• (+••%) | 🔒 R$1••••• | 🔒 R$7•••• |
| Heating | 🔒 1••• (••%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Ski | 🔒 1• (•%) | 🔒 +R$2•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
| Pets Allowed | 🔒 2••• (••%) | 🔒 +R$1•••• (+••%) | 🔒 R$1••••• | 🔒 R$9•••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +R$1•••• (+••%) | 🔒 R$1••••• | 🔒 R$1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (8.2 nights)
Studio (7.6 nights)
3 bedrooms (7.4 nights)
1 bedroom (7.0 nights)
4+ bedrooms (6.0 nights)
Cleaning fee by bedroom
4+ bedrooms (R$77)
3 bedrooms (R$52)
2 bedrooms (R$43)
1 bedroom (R$31)
Studio (R$30)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Over the 12 months ending August 2026, the Florianopolis market averaged 14,257 active Airbnb and VRBO listings, up 7% from a year earlier and up 30% over two years.
An average Florianopolis listing earns R$54K/year. High-performing listings earn R$186K, while low-performing listings earn R$23K.
Average occupancy in Florianopolis is 26%, producing RevPAR of R$120 per available night.
4+ bedroom listings generate the highest average annual revenue in Florianopolis, at R$128K.
Rules vary across Florianopolis. Florianópolis: Moderate. Municipal registration required, tourist tax collection mandatory. Zoning restrictions in some neighborhoods. Enforcement increasing but inconsistent—many operate informally. Governador Celso Ramos: Lenient. No specific STR regulations. General business licensing applies. Minimal enforcement—hosts operate freely with basic compliance. Biguaçu: Lenient. No dedicated STR framework. Standard commercial registration if applicable. Very light enforcement—informal rentals common, authorities rarely intervene. Verify requirements for the property's jurisdiction.
The Florianopolis Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has decreased 0%, showing no clear supply-demand imbalance.
RevPAR is highest in January and February; it is lowest in August and June.
The most common amenities are Kitchen (99%), Internet (97%), TV (97%). The strongest positive revenue associations are Hot Tub (+70%), Pool (+70%), Air Conditioning (+52%).
Average daily rate in Florianopolis is R$585, up 26% year-over-year. Rates peak in January and are lowest in August.
Guests in Florianopolis book an average of 26 days in advance, down 15% from last year. Booking windows range from 24 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 17% higher than weekday occupancy.