Florianopolis

As of May 2026, Florianópolis, Governador Celso Ramos, Biguaçu have 13,456 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Florianopolis generates R$54K per year. High-performing properties earn R$195K/year, while low-performing properties earn R$23K/year. This wide disparity suggests that revenue potential is heavily concentrated in a top tier of listings, indicating that market performance is non-uniform and highly sensitive to specific property positioning.

Airbnb and VRBO can be profitable in Florianopolis. Average annual revenue is R$54K with 26% occupancy. High-performing properties earn up to R$195K/year. The gap between average and top-tier earnings highlights a significant variance in asset utilization, where high-performing units capture a disproportionate share of the available market demand.

The average occupancy rate for Airbnbs and VRBOs in Florianopolis is 26%. This occupancy level, combined with an average nightly rate of R$559, results in a RevPAR (revenue per available room) of R$116 per day.

4+ bedroom properties demonstrate the strongest performance in Florianopolis, with annual revenue of R$124K. These properties balance operating costs and rental demand most effectively in the Florianopolis market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Florianopolis area. Florianópolis: Moderate. Municipal registration required, tax compliance, zoning restrictions in some neighborhoods. Enforcement varies by district; many hosts operate informally in peak areas. Governador Celso Ramos: Lenient. Basic business registration recommended but rarely required. Minimal enforcement; most rentals operate without formal permits. Biguaçu: Lenient. Few specific short-term rental regulations. Minimal oversight; hosts typically operate without dedicated STR licensing. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Florianopolis Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The contraction in both supply and revenue suggests a market correction where reduced inventory has not yet stabilized the downward pressure on unit-level earnings.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 62% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-June) when gaining traction is harder.

The most common amenities in Florianopolis listings include: Kitchen (98%), Tv (96%), Air Conditioning (94%), Washing Machine (68%), Bbq (55%). Amenities that boost revenue the most include Hot Tub, Pool, Air Conditioning, with Hot Tub properties earning approximately 77% more (R$178K/year vs R$100K/year).

Monthly estimated revenue per listing in Florianopolis over the last 12 months: May: R$1K, June: R$969, July: R$1K, August: R$1K, September: R$2K, October: R$2K, November: R$3K, December: R$7K, January: R$10K, February: R$7K, March: R$4K, April: R$3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Florianopolis is R$559, up 18% year-over-year. By property size: 1-bedroom properties average R$404/night, 2-bedroom properties average R$539/night, 3-bedroom properties average R$871/night, 4+ bedroom properties average R$2K/night. Rates peak in January and are lowest in June.

Guests in Florianopolis book an average of 26 days in advance, down 21% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 26 days, 3-bedroom: 30 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply declined 4%, revenue per listing decreased 10%, occupancy fell 20%, average nightly rates increased 18%, and lead time decreased 21%. These metrics reveal a shift toward short-notice booking patterns and higher price sensitivity, indicating that current market conditions are favoring condensed travel windows despite rising nightly rate expectations.

In Florianopolis, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 14% higher occupancy than weekdays.