Albena, BG
Part of the Varna market area
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Overview
Annual Rev
лв25.1k
12 mo avg
↑23%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
лв164
12 mo avg
↑33%
from prior 12 mo
Lead time
22 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
лв46
12 mo avg
↑23%
from prior 12 mo
Methodology note: Figures reflect Varna market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +BGN 29,592 | — | — |
| Barbecue | 🔒 8• (••%) | 🔒 +BGN 2•••• (+•••%) | 🔒 BGN 5•••• | 🔒 BGN 2•••• |
| Sauna | 🔒 1• (•%) | 🔒 +BGN 1•••• (+••%) | 🔒 BGN 4•••• | 🔒 BGN 3•••• |
| Pool | 🔒 1•• (••%) | 🔒 +BGN 1•••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Lake Access | 🔒 6 (•%) | 🔒 +BGN 7••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +BGN 6••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +BGN 5••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 3•••• |
| Parking | 🔒 6•• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Gym | 🔒 1•• (••%) | 🔒 +BGN 4••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
| Heating | 🔒 6•• (••%) | 🔒 +BGN 3••• (+••%) | 🔒 BGN 3•••• | 🔒 BGN 2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (15.6 nights)
1 bedroom (8.2 nights)
Studio (7.3 nights)
2 bedrooms (7.1 nights)
4+ bedrooms (6.6 nights)
Cleaning fee by bedroom
4+ bedrooms (BGN 84)
3 bedrooms (BGN 54)
2 bedrooms (BGN 37)
1 bedroom (BGN 27)
Studio (BGN 23)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Over the 12 months ending August 2026, the Varna market averaged 1,710 active Airbnb and VRBO listings, up 1% from a year earlier and up 20% over two years.
An average Varna listing earns BGN17K/year. High-performing listings earn BGN44K, while low-performing listings earn BGN8K.
Average occupancy in Varna is 25%, producing RevPAR of BGN33 per available night.
4+ bedroom listings generate the highest average annual revenue in Varna, at BGN38K.
Rules vary across Varna. Varna: Lenient. Tourist registration required, basic business license. Minimal enforcement, many operate informally without registration. Golden Sands: Lenient. Resort zone with tourism registration needed. Light enforcement, widespread informal rentals common. Albena: Lenient. Resort area requiring business registration and tourism license. Limited enforcement, many unlicensed operations exist. Verify requirements for the property's jurisdiction.
The Varna Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 29%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (99%), Air Conditioning (99%), TV (97%). The strongest positive revenue associations are Bbq (+77%), Pool (+41%), Parking (+19%).
Average daily rate in Varna is BGN167, up 26% year-over-year. Rates peak in August and are lowest in February.
Guests in Varna book an average of 21 days in advance, down 13% from last year. Booking windows range from 20 days for 1-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 16% higher than weekday occupancy.