Mount Beauty

As of June 2026, Bright, Mount Hotham, Falls Creek, Mount Beauty have 1,074 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Alpine Shire generates A$51K per year. High-performing properties earn A$89K/year, while low-performing properties earn A$29K/year. The A$60K delta between top and bottom tiers highlights a significant polarization in yield, suggesting that current market contraction disproportionately impacts less competitive listings.

Airbnb and VRBO can be profitable in Alpine Shire. Average annual revenue is A$51K with 33% occupancy. High-performing properties earn up to A$89K/year. The 33% occupancy rate indicates a market where revenue is heavily concentrated in peak periods, forcing operators to capture high-margin windows to bridge the gap toward the top-tier earnings.

The average occupancy rate for Airbnbs and VRBOs in Alpine Shire is 33%. This occupancy level, combined with an average nightly rate of A$411, results in a RevPAR (revenue per available room) of A$101 per day.

4+ bedroom properties demonstrate the strongest performance in Alpine Shire, with annual revenue of A$73K. These properties balance operating costs and rental demand most effectively in the Alpine Shire market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Alpine Shire area. Bright: Moderate. Registration required with Alpine Shire, planning permits for some zones. Standard compliance checks, moderate enforcement. Mount Hotham: Lenient. Resort zone allows STRs, minimal restrictions. Light enforcement given tourism focus. Falls Creek: Lenient. Resort village with STR-friendly regulations. Minimal barriers, light enforcement in ski resort context. Mount Beauty: Moderate. Alpine Shire registration required, zoning compliance needed. Moderate enforcement with complaint-based action. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Alpine Shire Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 24%. This indicates balanced supply-demand dynamics. Despite the supply contraction, the sharp drop in RevPAR suggests that falling consumer demand is currently outpacing the reduction in available listings.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 14% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-October) when gaining traction is harder.

The most common amenities in Alpine Shire listings include: Kitchen (95%), Tv (94%), Air Conditioning (82%), Washing Machine (80%), Heating (67%). Amenities that boost revenue the most include Washing Machine, Pool, Tv, with Washing Machine properties earning approximately 25% more (A$74K/year vs A$60K/year).

Monthly estimated revenue per listing in Alpine Shire over the last 12 months: May: A$2K, June: A$3K, July: A$6K, August: A$5K, September: A$3K, October: A$2K, November: A$2K, December: A$3K, January: A$3K, February: A$1K, March: A$3K, April: A$4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Alpine Shire is A$411, down 1% year-over-year. By property size: 1-bedroom properties average A$282/night, 2-bedroom properties average A$336/night, 3-bedroom properties average A$436/night, 4+ bedroom properties average A$683/night. Rates peak in August and are lowest in May.

Guests in Alpine Shire book an average of 37 days in advance, down 26% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 36 days, 3-bedroom: 37 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Alpine Shire Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 24%, occupancy fell 12%, average nightly rates decreased 1%, and lead time decreased 26%. The sharp reduction in lead time alongside declining occupancy points to a market shifting toward impulsive, last-minute booking behavior.

In Alpine Shire, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 59% higher occupancy than weekdays.