Hervey Bay, AU
Part of the Maryborough market area
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Overview
Annual Rev
A$38.9k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓12%
from prior 12 mo
Avg daily rate
A$233
12 mo avg
↑22%
from prior 12 mo
Lead time
31 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
A$72
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Maryborough market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +$13,569 | — | — |
| Hot Tub | 🔒 4• (••%) | 🔒 +$9••• (+••%) | 🔒 $6•••• | 🔒 $5•••• |
| Pool | 🔒 7• (••%) | 🔒 +$5••• (+••%) | 🔒 $5•••• | 🔒 $5•••• |
| Internet | 🔒 2•• (••%) | 🔒 +$4••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| Bicycles | 🔒 6 (•%) | 🔒 +$8•• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| TV | 🔒 2•• (••%) | 🔒 +$1•• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.3 nights)
4+ bedrooms (3.9 nights)
Studio (3.8 nights)
2 bedrooms (3.5 nights)
1 bedroom (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (A$116)
3 bedrooms (A$92)
2 bedrooms (A$63)
Studio (A$55)
1 bedroom (A$37)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending August 2026, the Maryborough market averaged 353 active Airbnb and VRBO listings, down 2% from a year earlier.
An average Maryborough listing earns A$39K/year. High-performing listings earn A$72K, while low-performing listings earn A$15K.
Average occupancy in Maryborough is 42%, producing RevPAR of A$72 per available night.
4+ bedroom listings generate the highest average annual revenue in Maryborough, at A$48K.
Rules vary across Maryborough. Maryborough: Lenient. Part of Fraser Coast Regional Council area. No specific STR permits required beyond standard development approval if needed. Minimal enforcement, hosts operate freely. Hervey Bay: Lenient. Fraser Coast Regional Council jurisdiction. No dedicated STR licensing or registration. Must comply with general planning schemes. Light enforcement, market operates openly. Bundaberg: Lenient. Bundaberg Regional Council area. No specific STR regulations or permits. Standard building/planning compliance only. Minimal enforcement, active STR market. Verify requirements for the property's jurisdiction.
The Maryborough Airbnb and VRBO market appears broadly balanced. Supply has declined 2% year-over-year, while RevPAR has decreased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in April and July; it is lowest in February and March.
The most common amenities are TV (95%), Kitchen (94%), Washing Machine (89%). The strongest positive revenue associations are Washing Machine (+65%), Bbq (+29%), Hot Tub (+20%).
Average daily rate in Maryborough is A$249, up 16% year-over-year. Rates peak in April and are lowest in November.
Guests in Maryborough book an average of 31 days in advance, down 14% from last year. Booking windows range from 26 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 27% higher than weekday occupancy.