Maryborough

As of June 2026, Maryborough, Hervey Bay, Bundaberg have 335 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Maryborough generates A$39K per year. High-performing properties earn A$70K/year, while low-performing properties earn A$16K/year. Supply has contracted 13% year-over-year while revenue declined 18%, indicating demand is eroding faster than hosts are exiting—a sign of softening market conditions. The wide performance spread at 45% occupancy suggests guest selectivity is increasing, rewarding differentiated properties while commoditized listings struggle.

Airbnb and VRBO can be profitable in Maryborough. Average annual revenue is A$39K with 45% occupancy. High-performing properties earn up to A$70K/year. Declining supply and revenue year-over-year suggest a contracting market, while the substantial gap between average and high-performing properties indicates meaningful performance variability driven by property-level factors rather than broad market strength.

The average occupancy rate for Airbnbs and VRBOs in Maryborough is 45%. This occupancy level, combined with an average nightly rate of A$235, results in a RevPAR (revenue per available room) of A$69 per day.

4+ bedroom properties demonstrate the strongest performance in Maryborough, with annual revenue of A$50K. These properties balance operating costs and rental demand most effectively in the Maryborough market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Maryborough area. Maryborough: Lenient. Part of Fraser Coast Regional Council area. No specific STR permits required beyond standard development approval if needed. Minimal enforcement, hosts operate freely. Hervey Bay: Lenient. Fraser Coast Regional Council jurisdiction. No dedicated STR licensing or registration. Standard planning rules apply. Light enforcement, market operates openly. Bundaberg: Lenient. Bundaberg Regional Council area. No STR-specific permits or registration system. Basic planning compliance expected. Minimal active enforcement, hosts operate without significant restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Maryborough Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The steeper revenue decline versus supply reduction suggests pricing pressure, while the substantial gap between average ($38,800) and high-performing ($70,132) properties indicates differentiated market performance.

Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -19% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-June) when gaining traction is harder.

The most common amenities in Maryborough listings include: Kitchen (93%), Tv (92%), Air Conditioning (86%), Washing Machine (85%), Private Yard (58%). Amenities that boost revenue the most include Washing Machine, Parking, Bbq, with Washing Machine properties earning approximately 63% more (A$58K/year vs A$35K/year).

Monthly estimated revenue per listing in Maryborough over the last 12 months: May: A$2K, June: A$2K, July: A$2K, August: A$2K, September: A$2K, October: A$2K, November: A$2K, December: A$2K, January: A$2K, February: A$2K, March: A$2K, April: A$3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Maryborough is A$235, up 9% year-over-year. By property size: 1-bedroom properties average A$165/night, 2-bedroom properties average A$201/night, 3-bedroom properties average A$256/night, 4+ bedroom properties average A$338/night. Rates peak in April and are lowest in May.

Guests in Maryborough book an average of 31 days in advance, down 21% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 28 days, 3-bedroom: 32 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Maryborough Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 18%, occupancy fell 13%, average nightly rates increased 9%, and lead time decreased 21%. The supply contraction outpacing occupancy decline suggests reduced competition, yet hosts collectively earned less despite rate increases, indicating demand softened faster than supply adjusted. The significant gap between average ($38,800) and high-performing listings ($70,132) reveals substantial performance variance.

In Maryborough, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 25% higher occupancy than weekdays.