Bowen, AU
Part of the Mackay market area
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Overview
Annual Rev
A$40k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓11%
from prior 12 mo
Avg daily rate
A$208
12 mo avg
↑18%
from prior 12 mo
Lead time
24 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
A$77
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Mackay market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Internet | — | +$23,156 | — | — |
| TV | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Barbecue | 🔒 7• (••%) | 🔒 +$7••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Parking | 🔒 1•• (••%) | 🔒 +$5••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Heating | 🔒 9• (••%) | 🔒 +$4••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Gym | 🔒 1• (•%) | 🔒 +$4••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| Pool | 🔒 3• (••%) | 🔒 +$2••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| Pets Allowed | 🔒 2• (••%) | 🔒 +$2••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (11.3 nights)
2 bedrooms (5.6 nights)
4+ bedrooms (5.4 nights)
3 bedrooms (4.4 nights)
Studio (3.8 nights)
Cleaning fee by bedroom
3 bedrooms (A$89)
4+ bedrooms (A$87)
2 bedrooms (A$68)
1 bedroom (A$39)
Studio (A$38)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Over the 12 months ending August 2026, the Mackay market averaged 237 active Airbnb and VRBO listings, up 1% from a year earlier and up 5% over two years.
An average Mackay listing earns A$36K/year. High-performing listings earn A$49K, while low-performing listings earn A$18K.
Average occupancy in Mackay is 44%, producing RevPAR of A$69 per available night.
4+ bedroom listings generate the highest average annual revenue in Mackay, at A$77K.
Rules vary across Mackay. Mackay: Lenient. No specific STR regulations or registration required. Follows general Queensland rules. Minimal enforcement. Airlie Beach: Lenient. No dedicated STR permits. Must comply with standard tourism accommodation rules. Light enforcement. Townsville: Lenient. No STR-specific licensing or registration. General zoning and safety standards apply. Minimal enforcement. Rockhampton: Lenient. No special STR requirements or permits needed. Standard property compliance only. Light enforcement. Verify requirements for the property's jurisdiction.
The Mackay Airbnb and VRBO market appears broadly balanced. Supply has grown 1% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Air Conditioning (98%), TV (95%), Parking (95%). The strongest positive revenue associations are Internet (+85%), TV (+68%), Washing Machine (+58%).
Average daily rate in Mackay is A$217, up 25% year-over-year. Rates peak in August and are lowest in September.
Guests in Mackay book an average of 25 days in advance, down 6% from last year. Booking windows range from 24 days for 1-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Tuesday.