Mackay
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Overview
Annual Rev
A$39.2k
12 mo avg
↓7%
from prior 12 mo
Occupancy rate
🔒 5•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 A$2••
12 mo avg
••.•%
from prior 12 mo
Lead time
23 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
A$73
12 mo avg
↓26%
from prior 12 mo
Methodology note: Figures reflect Mackay market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | 155 (87%) | +$18,581 (+57%) | $51,027 | $32,447 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.2 nights)
4+ bedrooms (5.8 nights)
2 bedrooms (5.4 nights)
3 bedrooms (4.5 nights)
Studio (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (A$104)
3 bedrooms (A$100)
2 bedrooms (A$66)
1 bedroom (A$47)
Studio (A$46)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
As of June 2026, Mackay, Airlie Beach, Townsville, Rockhampton have 228 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.
The average Airbnb or VRBO in Mackay generates A$34K per year. High-performing properties earn A$48K/year, while low-performing properties earn A$16K/year. The substantial 3x earnings gap between top and bottom performers suggests that market revenue is heavily concentrated in a small segment of listings despite an 11% reduction in overall supply.
Airbnb and VRBO can be profitable in Mackay. Average annual revenue is A$34K with 48% occupancy. High-performing properties earn up to A$48K/year. With a 48% occupancy rate and declining supply, the market is currently experiencing a contraction that widens the variance between average and high-revenue assets.
The average occupancy rate for Airbnbs and VRBOs in Mackay is 48%. This occupancy level, combined with an average nightly rate of A$199, results in a RevPAR (revenue per available room) of A$63 per day.
4+ bedroom properties demonstrate the strongest performance in Mackay, with annual revenue of A$68K. These properties balance operating costs and rental demand most effectively in the Mackay market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Mackay area. Mackay: Lenient. No specific STR regulations, standard development approvals may apply. Minimal enforcement, operates under general planning schemes. Airlie Beach: Lenient. Part of Whitsunday Regional Council, no dedicated STR rules beyond general tourism accommodation standards. Light enforcement. Townsville: Lenient. No STR-specific permits required, follows general planning scheme. Minimal active enforcement of short-term rentals. Rockhampton: Lenient. No dedicated STR licensing system, standard council planning rules apply. Light enforcement observed. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Mackay Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue metrics reflects a market adjusting to lower demand rather than simply a tightening of available inventory.
Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is -8% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-February) when gaining traction is harder.
The most common amenities in Mackay listings include: Air Conditioning (98%), Kitchen (92%), Tv (92%), Washing Machine (84%), Balcony (62%). Amenities that boost revenue the most include Washing Machine, Bbq, Pets Allowed, with Washing Machine properties earning approximately 55% more (A$50K/year vs A$32K/year).
Monthly estimated revenue per listing in Mackay over the last 12 months: May: A$2K, June: A$2K, July: A$2K, August: A$2K, September: A$2K, October: A$2K, November: A$2K, December: A$2K, January: A$2K, February: A$1K, March: A$2K, April: A$2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Mackay is A$199, up 15% year-over-year. By property size: 1-bedroom properties average A$143/night, 2-bedroom properties average A$194/night, 3-bedroom properties average A$269/night, 4+ bedroom properties average A$329/night. Rates peak in April and are lowest in May.
Guests in Mackay book an average of 23 days in advance, down 23% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 22 days, 3-bedroom: 29 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Mackay Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 18%, occupancy fell 13%, average nightly rates increased 15%, and lead time decreased 23%. These shifts suggest that shorter booking windows and higher rates are being used to offset declining occupancy amid reduced overall market demand.
In Mackay, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Monday.