Mackay
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Annual revenue (actual)
A$40.3k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
A$211
12 mo avg
↑20%
from prior 12 mo
Lead time
24 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
A$78
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Mackay market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Internet | — | +$20,911 | — | — |
| TV | 🔒 1•• (••%) | 🔒 +$1•••• (+••%) | 🔒 $5•••• | 🔒 $3•••• |
| Barbecue | 🔒 7• (••%) | 🔒 +$9••• (+••%) | 🔒 $5•••• | 🔒 $4•••• |
| Pets Allowed | 🔒 2• (••%) | 🔒 +$4••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| Heating | 🔒 1•• (••%) | 🔒 +$2••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| Gym | 🔒 1• (•%) | 🔒 +$2••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
| Pool | 🔒 4• (••%) | 🔒 +$2••• (+•%) | 🔒 $5•••• | 🔒 $5•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (11.2 nights)
2 bedrooms (5.7 nights)
4+ bedrooms (5.3 nights)
3 bedrooms (4.4 nights)
Studio (3.9 nights)
Cleaning fee by bedroom
3 bedrooms (A$88)
4+ bedrooms (A$87)
2 bedrooms (A$68)
1 bedroom (A$39)
Studio (A$38)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Over the 12 months ending September 2026, the Mackay market averaged 238 active Airbnb and VRBO listings, up 3% from a year earlier and up 6% over two years.
An average Mackay listing earns A$35K/year. High-performing listings earn A$49K, while low-performing listings earn A$17K.
Average occupancy in Mackay is 43%, producing RevPAR of A$70 per available night.
4+ bedroom listings generate the highest average annual revenue in Mackay, at A$77K.
Rules vary across Mackay. Mackay: Lenient. No specific STR regulations or registration required. Operates under standard commercial accommodation rules. Minimal enforcement. Airlie Beach: Lenient. No dedicated STR permits required. Must comply with general tourism accommodation standards. Light enforcement, high STR activity. Townsville: Lenient. No STR-specific licensing or registration. Standard planning and building codes apply. Minimal enforcement of STR operations. Rockhampton: Lenient. No STR registration system. General accommodation regulations only. Very light enforcement. Verify requirements for the property's jurisdiction.
The Mackay Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Air Conditioning (98%), Parking (97%), TV (96%). The strongest positive revenue associations are Internet (+63%), TV (+52%), Washing Machine (+51%).
Average daily rate in Mackay is A$221, up 26% year-over-year. Rates peak in August and are lowest in February.
Guests in Mackay book an average of 26 days in advance. Booking windows range from 23 days for 1-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Tuesday.
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