Kitzbühel, AT
Part of the Zell am See market area
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Overview
Annual Rev
€36.4k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
€269
12 mo avg
↑15%
from prior 12 mo
Lead time
40 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
€77
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Zell Am See market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€35,235 | — | — |
| Sauna | 🔒 7•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Air conditioning | 🔒 7• (•%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| EV Charger | 🔒 3•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Internet | 🔒 2••• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Pool | 🔒 2•• (••%) | 🔒 +€8••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Lake Access | 🔒 1•• (•%) | 🔒 +€5••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Barbecue | 🔒 6•• (••%) | 🔒 +€4••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| TV | 🔒 2••• (••%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| Gym | 🔒 8• (•%) | 🔒 +€1••• (+•%) | 🔒 €5•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (4.9 nights)
4+ bedrooms (4.8 nights)
1 bedroom (4.8 nights)
2 bedrooms (4.6 nights)
3 bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms (€321)
3 bedrooms (€230)
2 bedrooms (€145)
1 bedroom (€103)
Studio (€90)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Over the 12 months ending August 2026, the Zell am See market averaged 4,015 active Airbnb and VRBO listings, up 0% from a year earlier.
An average Zell am See listing earns €29K/year. High-performing listings earn €67K, while low-performing listings earn €15K.
Average occupancy in Zell am See is 32%, producing RevPAR of €62 per available night.
4+ bedroom listings generate the highest average annual revenue in Zell am See, at €49K.
Rules vary across Zell am See. Zell am See: Moderate. Registration required, tourism tax collection mandatory. Local regulations limit STRs in residential zones. Moderate enforcement through tax audits. Kaprun: Moderate. Similar to Zell am See - registration and tourism tax required. Some zoning restrictions apply. Enforcement via tax compliance checks. Saalbach-Hinterglemm: Lenient. Tourism tax registration needed but minimal restrictions given ski resort economy. Light enforcement, STRs widely accepted and encouraged. Verify requirements for the property's jurisdiction.
The Zell am See Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in February and August; it is lowest in November and October.
The most common amenities are TV (96%), Internet (95%), Parking (90%). The strongest positive revenue associations are Sauna (+44%), Washing Machine (+35%), Ev Charger (+30%).
Average daily rate in Zell am See is €266, up 14% year-over-year. Rates peak in February and are lowest in September.
Guests in Zell am See book an average of 40 days in advance, down 5% from last year. Booking windows range from 38 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 10% higher than weekday occupancy.