Zell Am See

As of June 2026, Zell am See, Kaprun, Saalbach-Hinterglemm have 3,909 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Zell am See generates €27K per year. High-performing properties earn €64K/year, while low-performing properties earn €13K/year. This significant revenue variance suggests that market positioning and property-specific appeal drive returns far more than general market conditions in this supply-constrained environment.

Airbnb and VRBO can be profitable in Zell am See. Average annual revenue is €27K with 33% occupancy. High-performing properties earn up to €64K/year. The delta between average and high-tier earnings highlights a polarized market where a select group of listings successfully captures the bulk of available guest demand.

The average occupancy rate for Airbnbs and VRBOs in Zell am See is 33%. This occupancy level, combined with an average nightly rate of €257, results in a RevPAR (revenue per available room) of €56 per day.

4+ bedroom properties demonstrate the strongest performance in Zell am See, with annual revenue of €46K. These properties balance operating costs and rental demand most effectively in the Zell am See market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Zell am See area. Zell am See: Moderate. Registration required, tourism tax collection mandatory. Some enforcement of zoning rules, occasional inspections. Kaprun: Moderate. Registration and tourism tax required. Limited enforcement, most compliant hosts operate without issues. Saalbach-Hinterglemm: Lenient. Tourism tax collection required, basic registration. Light enforcement, ski resort area with established rental culture. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Zell am See Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. Despite the contraction in supply, the concurrent drop in revenue signals that consumer spending power is currently the primary constraint on market growth.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 77% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-November) when gaining traction is harder.

The most common amenities in Zell am See listings include: Kitchen (76%), Balcony (71%), Tv (69%), Heating (50%), Pets Allowed (48%). Amenities that boost revenue the most include Sauna, Ev Charger, Washing Machine, with Sauna properties earning approximately 44% more (€56K/year vs €39K/year).

Monthly estimated revenue per listing in Zell am See over the last 12 months: May: €852, June: €1K, July: €2K, August: €2K, September: €997, October: €946, November: €722, December: €2K, January: €3K, February: €3K, March: €2K, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Zell am See is €257, up 11% year-over-year. By property size: 1-bedroom properties average €187/night, 2-bedroom properties average €236/night, 3-bedroom properties average €322/night, 4+ bedroom properties average €471/night. Rates peak in February and are lowest in May.

Guests in Zell am See book an average of 39 days in advance, down 19% from last year. By property size: 1-bedroom: 37 days, 2-bedroom: 39 days, 3-bedroom: 42 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Zell am See Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 12%, occupancy fell 13%, average nightly rates increased 11%, and lead time decreased 19%. These indicators reveal a shift toward shorter booking windows and price sensitivity, complicating revenue predictability for local hosts.

In Zell am See, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 9% higher occupancy than weekdays.