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Los Angeles, California: Market data, Laws & Investor Guide
Written by:
Jeremy Werden
August 8, 2024
⚡️
Reveal your property's rental profitability
Buy this property and list it on Airbnb.
Starting an Airbnb business in Los Angeles, California in 2024 is an appealing opportunity for savvy investors looking to tap into a thriving short-term rental market. The City of Angels, with its year-round sunshine, iconic attractions, and diverse neighborhoods, continues to be a magnet for both domestic and international travelers. Despite regulatory challenges, the Los Angeles Airbnb market remains robust, offering hosts the potential for significant returns.
In 2022, Los Angeles Airbnb hosts earned a combined $375 million, with the average revenue per listing climbing to an impressive $17,654. This upward trend has continued into 2023, with daily rates for Airbnb rentals in the city averaging $244, a significant increase from $152 in 2019. The city's occupancy rates have also remained consistent, with the average rental occupied more than 40% of the time.
Los Angeles' strong tourism industry is a key driver of its Airbnb success. The city's iconic Hollywood sign, star-studded Walk of Fame, and world-class museums like the Getty Center and LACMA attract millions of visitors each year. Additionally, Los Angeles is a growing business hub, home to a burgeoning tech industry and the entertainment capital of the world. This combination of leisure and business travel ensures a steady demand for short-term rentals.
While the city has implemented regulations to curb the growth of short-term rentals, such as requiring hosts to register their properties and limiting rentals to primary residences, the market remains promising for those who comply with the rules. In fact, the recent drop in Airbnb listings due to these regulations has led to a supply and demand imbalance, allowing compliant hosts to charge premium rates.
Investing in the Los Angeles Airbnb market in 2024 offers the potential for attractive returns. With an average daily rate of $308 and an occupancy rate of 75%, a typical host can generate an annual revenue of $84,000 or more. The city's vibrant neighborhoods, from the bohemian Venice Beach to the upscale Beverly Hills, provide a diverse range of investment opportunities to cater to different traveler preferences.
As the travel industry continues to rebound in the post-pandemic era, Los Angeles is poised to remain a top destination for Airbnb guests. With its unparalleled blend of attractions, business opportunities, and perfect weather, the city offers an enticing prospect for investors looking to start a profitable short-term rental business in 2024.
Los Angeles Short-Term Rental Market Analysis
Los Angeles has a robust and growing short-term rental market, with Airbnb leading the way. Here's a detailed analysis of the city's market performance:
Occupancy Rate, Nightly Rate, and Seasonality:
- As of April 2024, the average Airbnb occupancy rate in Los Angeles is 75%, with a median length of stay of 3-4 days.
- The average daily rate (ADR) for Airbnb rentals in Los Angeles is $308 as of April 2024.
- Los Angeles experiences moderate seasonality, with the highest revenue months being June through August, and the lowest being January and February.
Market Growth and Tourism Industry:
- In 2022, Los Angeles Airbnb hosts earned a combined $375 million, with the average revenue per listing climbing to $17,654.
- The city welcomed 49.1 million visitors in 2023, almost matching the pre-pandemic visitation numbers from 2019, representing a strong recovery.
- The tourism industry in Los Angeles generated $40.4 billion in total business sales in 2023, surpassing 2019 levels by 6.9%.
- Hotel demand saw significant growth, with a total of 30.2 million room-nights sold in 2023, and occupancy rising to 71.7%.
Key Events and Festivals:
Los Angeles hosts numerous events and festivals throughout the year that attract visitors and boost short-term rental demand. Some notable ones include:
- VeeCon 2024 (May 2024)
- Coachella Valley Music and Arts Festival (April 2024)
- LA Pride Festival (June 2024)
- Hollywood Bowl Summer Concert Series (June-September 2024)
- LA County Fair (September 2024)
- LA Auto Show (November 2024)
Booking Durations and Mid-Term Rentals:
- The median length of stay for Airbnb rentals in Los Angeles is 3-4 days, with a booking window of 1-2 months.
- Los Angeles has a strong mid-term rental market, with 68.7% of listings having a minimum stay of 30+ nights.
- Hosts on Airbnb forums report a growing demand for monthly rentals, particularly from remote workers and long-term tourists seeking extended stays in the city.
In conclusion, the Los Angeles short-term rental market, particularly Airbnb, has shown resilience and growth post-pandemic. With a high occupancy rate, attractive daily rates, and a thriving tourism industry, the city presents a promising opportunity for investors looking to capitalize on the short-term rental market in 2024.
Best Neighborhoods in Los Angeles for an Airbnb Business
When starting an Airbnb business in Los Angeles, selecting the right neighborhood is crucial for success. Hosts should consider factors such as proximity to popular attractions, tourist hotspots, and up-and-coming areas with growing demand. Here are the top 5 neighborhoods in Los Angeles for starting an Airbnb, along with key data points to help inform your decision.
1. Hollywood Hills West
Hollywood Hills West is a prime location for Airbnb, thanks to its iconic attractions like the Hollywood Sign and Griffith Observatory. This neighborhood offers stunning city views and a mix of luxury homes and apartments.
- Average Occupancy Rate: 73%
- Average Daily Rate: $380
- Airbnb Seasonality: High season from June to August, low season from January to March
- Estimated Annual Revenue: $102,000
- Median Home Price: $2,195,000 (Single-family), $899,000 (Condo)
- Best Performing Rental Size: 2-bedroom units
2. Venice Beach
Venice Beach is a vibrant, bohemian neighborhood known for its colorful boardwalk, street performers, and eclectic shops. Its proximity to the beach and unique atmosphere make it a popular choice among Airbnb guests.
- Average Occupancy Rate: 78%
- Average Daily Rate: $275
- Airbnb Seasonality: High season from May to September, low season from November to February
- Estimated Annual Revenue: $78,000
- Median Home Price: $2,100,000 (Single-family), $1,200,000 (Condo)
- Best Performing Rental Size: 1-bedroom units
3. Silver Lake
Silver Lake is a trendy, up-and-coming neighborhood known for its indie music scene, art galleries, and unique restaurants. Its central location and proximity to Downtown LA make it an attractive option for Airbnb hosts.
- Average Occupancy Rate: 72%
- Average Daily Rate: $180
- Airbnb Seasonality: Consistent demand throughout the year
- Estimated Annual Revenue: $47,000
- Median Home Price: $1,400,000 (Single-family), $700,000 (Condo)
- Best Performing Rental Size: Studio and 1-bedroom units
4. Beverly Grove
Beverly Grove is a upscale neighborhood situated between Beverly Hills and West Hollywood. Its central location, high-end shopping, and dining options make it a sought-after destination for Airbnb guests.
- Average Occupancy Rate: 75%
- Average Daily Rate: $320
- Airbnb Seasonality: High season from April to October, low season from November to March
- Estimated Annual Revenue: $87,000
- Median Home Price: $2,800,000 (Single-family), $1,100,000 (Condo)
- Best Performing Rental Size: 2-bedroom and 3-bedroom units
5. Downtown Los Angeles
Downtown Los Angeles has undergone a significant revitalization in recent years, becoming a hub for entertainment, dining, and nightlife. Its central location and access to public transportation make it an appealing choice for Airbnb guests.
- Average Occupancy Rate: 70%
- Average Daily Rate: $200
- Airbnb Seasonality: Consistent demand throughout the year, with slight increases during summer months
- Estimated Annual Revenue: $51,000
- Median Home Price: $800,000 (Condo), $1,200,000 (Townhouse)
- Best Performing Rental Size: Studio and 1-bedroom units
When selecting a neighborhood for your Airbnb business in Los Angeles, consider your target audience, budget, and the type of experience you want to offer. Each neighborhood has its unique charm and attractions, so research thoroughly and visit the areas in person before making a decision. By understanding the market dynamics and choosing the right location, you can maximize your chances of success in the competitive Los Angeles Airbnb market.
Maximizing Your Revenue Through In-Demand Amenities and Properties in Los Angeles
To maximize your revenue as an Airbnb host in Los Angeles, it's essential to set competitive prices and offer in-demand amenities that cater to the preferences of modern travelers. By analyzing the best-performing listings in the city, we can identify key factors that contribute to their success and implement strategies to boost your own rental's performance.
Setting Competitive Prices:
When determining your nightly rates, consider the following factors:
- Location: Properties in prime areas like Hollywood, Venice Beach, and Beverly Hills can command higher prices.
- Seasonality: Adjust your rates based on peak seasons, such as summer months and major events.
- Amenities: Listings with sought-after amenities can justify higher prices.
- Occupancy rates: Monitor your occupancy and adjust prices to maintain a healthy balance between bookings and revenue.
In-Demand Amenities:
The most successful Airbnb listings in Los Angeles often feature the following amenities:
- Outdoor spaces: Private patios, balconies, or rooftop decks with city or ocean views are highly desirable.
- Pool and/or hot tub: In a city known for its sunny weather, having a pool or hot tub can significantly boost your bookings.
- High-end furnishings: Stylish, modern decor and comfortable furniture create a luxurious experience for guests.
- Smart home technology: Keyless entry, smart thermostats, and voice-controlled devices add convenience and a tech-savvy touch.
- Entertainment options: Smart TVs with streaming services, gaming consoles, and board games cater to guests' leisure time.
- Pet-friendly accommodations: Allowing pets can expand your potential guest pool and justify higher cleaning fees.
Popular Property Types:
Based on recent trends, the following property types are most popular among Airbnb guests in Los Angeles:
Single-Family Homes:
- Median Property Price: $1,200,000
- Potential Annual Revenue:
- 2-bedroom: $60,000 - $80,000
- 3-bedroom: $80,000 - $110,000
- 4-bedroom: $100,000 - $150,000
Apartments/Condos:
- Median Property Price: $750,000
- Potential Annual Revenue:
- Studio: $30,000 - $40,000
- 1-bedroom: $40,000 - $60,000
- 2-bedroom: $50,000 - $80,000
Townhouses:
- Median Property Price: $900,000
- Potential Annual Revenue:
- 2-bedroom: $60,000 - $90,000
- 3-bedroom: $80,000 - $120,000
Guest Houses/ADUs:
- Median Property Price: $200,000 - $400,000
- Potential Annual Revenue:
- Studio: $25,000 - $35,000
- 1-bedroom: $35,000 - $50,000
To maximize your revenue, consider investing in a property type that aligns with your budget and target guest demographics. Single-family homes and apartments with multiple bedrooms offer the highest earning potential, but also come with higher upfront costs. Guest houses and ADUs provide a more affordable entry point into the market, with solid revenue opportunities.
By setting competitive prices, offering in-demand amenities, and investing in popular property types, you can position your Los Angeles Airbnb listing for success and maximize your revenue in this thriving market.
Understanding Los Angeles Short-Term Rental Regulations
Starting a short-term rental business in Los Angeles requires navigating a complex set of regulations, zoning codes, and city ordinances. Hosts must obtain a Home-Sharing permit from the city for $89 annually, registering their property and including the permit number in all listings and advertisements. The permit is only available for primary residences, and renters must obtain written approval from their landlords.
Hosts must also ensure their property meets specific criteria under the Home-Sharing Ordinance, such as occupancy limits and compliance with other regulations. They are responsible for collecting and remitting the 14% Transient Occupancy Tax (TOT) on stays of 30 days or less.
Los Angeles has strict rules designed to balance allowing STRs while preserving long-term housing stock and neighborhood quality of life. Hosts can only rent out their primary residence, with a maximum of 12 guests and specific limits on hosted and unhosted stays. Enforcement of these rules can vary, raising concerns among hosts about consistency and the city's overall friendliness towards STR booking platforms like Airbnb.
To start an STR business in Los Angeles, hosts should conduct thorough research on regulations, obtain necessary licenses and permits, prepare their property, advertise effectively, and maintain ongoing compliance. The Los Angeles Department of City Planning can provide guidance on regulations and zoning.
Read our full STR regulations guide for more detailed information on Los Angeles short-term rental regulations, including insights from local hosts and a closer look at other policies.
Keys to Success as a Los Angeles Airbnb Host
To succeed as an Airbnb host in Los Angeles, it's essential to understand the preferences of your target audience and design your space accordingly. By offering popular amenities and creating an inviting atmosphere, you can attract more guests and ensure a positive experience for all.
Popular Amenities and Design Themes:
Los Angeles Airbnb guests often seek out properties with the following amenities:
- Outdoor spaces: Patios, balconies, or rooftop decks with city or ocean views are highly desirable.
- Pool and/or hot tub: In LA's sunny climate, having access to a pool or hot tub is a major selling point.
- Stylish, modern decor: Guests appreciate well-designed spaces with contemporary furnishings and artwork.
- Smart home technology: Keyless entry, smart thermostats, and voice-controlled devices add convenience and a tech-savvy touch.
- Entertainment options: Smart TVs with streaming services, gaming consoles, and board games cater to guests' leisure time.
Attracting Los Angeles Customers:
To attract Airbnb guests in Los Angeles, consider the following strategies:
- Highlight your property's unique features and location in your listing description and photos.
- Offer competitive pricing based on your neighborhood, amenities, and seasonality.
- Provide exceptional customer service by responding promptly to inquiries and going above and beyond to accommodate guest needs.
- Encourage positive reviews by maintaining a clean, well-stocked property and addressing any issues promptly.
- Optimize your listing with relevant keywords and high-quality photos to improve visibility in search results.
Potential Challenges and Guidelines for Success:
Running an Airbnb in Los Angeles comes with its own set of challenges. Here are some tips from experienced hosts on navigating these issues:
- Regulatory compliance: "Make sure you understand and comply with all local regulations, including registering your property and obtaining necessary permits." - Host on Airbnb Community Forum
- Noise and neighbor relations: "Set clear expectations for guests regarding noise levels and respect for neighbors. Establish quiet hours and provide a contact number for any concerns." - Host on BiggerPockets Forum
- Parking: "If your property doesn't include dedicated parking, provide detailed instructions on street parking rules and nearby garages." - Host on Reddit r/AirBnB
- Maintenance and cleaning: "Invest in regular maintenance and professional cleaning services to keep your property in top condition. Respond quickly to any issues reported by guests." - Host on Facebook Airbnb Host Group
- Safety and security: "Install smoke detectors, carbon monoxide detectors, and secure locks on doors and windows. Provide a safe for guests to store valuables." - Host on Twitter #AirbnbHost
By focusing on these key areas and learning from the experiences of successful hosts, you can create a thriving Airbnb business in Los Angeles. Remember to stay informed about local regulations, prioritize guest satisfaction, and adapt to the ever-changing market conditions to ensure long-term success.
Using BNBCalc to Find Profitable Properties in Los Angeles, California
BNBCalc is a powerful tool for aspiring short-term rental business owners looking to invest in profitable properties in Los Angeles. By following these steps, you can leverage BNBCalc's features to make informed decisions and maximize your revenue potential.
1. Analyze Properties Using BNBCalc
To get started, simply enter the address of a potential investment property into BNBCalc. The platform will provide you with a comprehensive analysis, including estimated annual revenue, average daily rate (ADR), occupancy rate, and a list of comparable Airbnb rentals in the area. This information will help you gauge the property's potential performance as a short-term rental.
2. Benchmark Comparable Rentals
One of BNBCalc's most valuable features is its ability to show you other nearby rentals within the area. By analyzing these comparable properties, you can gain insights into what amenities, pricing strategies, and property features are most successful in attracting guests and fetching top dollar. Use this information to optimize your own listing and stay competitive in the Los Angeles market.
3. Determine the Right Price and Property Size
BNBCalc can help you determine the ideal number of bedrooms, bathrooms, and purchase price to maximize your revenue potential. By inputting different property configurations and price points, you can see how each scenario impacts your estimated annual revenue, occupancy rate, and return on investment. This data-driven approach will help you identify the sweet spot for your Los Angeles short-term rental.
4. Make an Offer
Once you've found a property that meets your investment criteria and shows promising returns, it's time to make an offer. BNBCalc has partnered with STR lenders to help you get prequalified for financing. Our team recommends Brian Bockholdt at Alliant Credit Union for the lowest rates. With your financing in place, you can confidently submit an offer based on the purchase price that BNBCalc has helped you determine will yield the best returns.
5. Use Our Tax Calculator
In addition to its property analysis features, BNBCalc also offers a Tax Calculator to help you determine potential tax deductions from bonus depreciation. By inputting your property details and financial information, you can estimate the tax benefits associated with your Los Angeles short-term rental investment. This tool can help you optimize your tax strategy and maximize your overall returns.
6. Come Up With a Buy Box
Finally, use BNBCalc to develop a "buy box" – a set of criteria that defines what makes a property a worthwhile investment for your short-term rental business. This may include factors such as location, property type, price range, estimated annual revenue, and return on investment. By consistently applying these criteria to potential investments, you can streamline your decision-making process and build a profitable portfolio of Los Angeles short-term rentals.
By leveraging BNBCalc's powerful features and following these steps, aspiring business owners can confidently navigate the Los Angeles short-term rental market and find properties that offer the best potential for profitability and success.
Ready to start your Airbnb journey in Los Angeles? Use BNBCalc to analyze potential properties and make informed investment decisions. Our powerful tool provides comprehensive data to help you maximize your profits. Check out this pre-analyzed Los Angeles Airbnb opportunity and see how BNBCalc can help you succeed in the short-term rental market. Visit BNBCalc.com today and take the first step towards building your Airbnb business.
⚡️
Reveal your property's rental profitability
Buy this property and list it on Airbnb.