East London
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Annual revenue (actual)
R115.6k
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
28%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
R1,088
12 mo avg
↑15%
from prior 12 mo
Lead time
18 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
R248
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect East London market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +R 338,388 | — | — |
| Pool | 🔒 2• (••%) | 🔒 +R 1••••• (+••%) | 🔒 R 3••••• | 🔒 R 2••••• |
| Pets Allowed | 🔒 3• (••%) | 🔒 +R 6•••• (+••%) | 🔒 R 2••••• | 🔒 R 2••••• |
| Barbecue | 🔒 9• (••%) | 🔒 +R 4•••• (+••%) | 🔒 R 2••••• | 🔒 R 1••••• |
| Gym | 🔒 1• (•%) | 🔒 +R 4••• (+•%) | 🔒 R 2••••• | 🔒 R 2••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (11.8 nights)
1 bedroom (6.6 nights)
Studio (5.1 nights)
2 bedrooms (4.3 nights)
3 bedrooms (4.0 nights)
Cleaning fee by bedroom
3 bedrooms (ZAR 15)
2 bedrooms (ZAR 13)
1 bedroom (ZAR 10)
Studio (ZAR 9)
4+ bedrooms (ZAR 0)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Over the 12 months ending September 2026, the East London market averaged 623 active Airbnb and VRBO listings, up 12% from a year earlier and up 44% over two years.
An average East London listing earns R96K/year. High-performing listings earn R231K, while low-performing listings earn R29K.
Average occupancy in East London is 21%, producing RevPAR of R215 per available night.
4+ bedroom listings generate the highest average annual revenue in East London, at R134K.
Rules vary across East London. East London: Moderate. Short-term rentals require planning permission for entire properties let over 90 days/year. Owner-occupied room rentals generally permitted. London-wide 90-day annual limit for entire homes unless planning consent obtained. Enforcement varies by borough - some actively monitor platforms and issue fines, others rely on complaints. Many hosts operate within 90-day rule; some exceed limits with mixed consequences depending on local council resources. Verify requirements for the property's jurisdiction.
The East London Airbnb and VRBO market is becoming more competitive. Supply has grown 12% year-over-year, while RevPAR has decreased 3%, suggesting supply is outpacing demand.
RevPAR is highest in December and April; it is lowest in November and February.
The most common amenities are TV (97%), Kitchen (97%), Parking (97%). The strongest positive revenue associations are Washing Machine (+67%), Pool (+51%), Pets Allowed (+32%).
Average daily rate in East London is R1K, up 17% year-over-year. Rates peak in December and are lowest in October.
Guests in East London book an average of 18 days in advance, down 11% from last year. Booking windows range from 16 days for 1-bedroom listings to 23 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 24% higher than weekday occupancy.
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