Thua Thien Hue
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Overview
Annual Rev
₫93.9m
12 mo avg
↓10%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ₫9•••••
12 mo avg
••.•%
from prior 12 mo
Lead time
17 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
₫207,756
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Thua Thien Hue market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | 10 (11%) | +₫367,508,757 (+181%) | ₫570,014,557 | ₫202,505,800 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.3 nights)
2 bedrooms (4.0 nights)
3 bedrooms (3.0 nights)
4+ bedrooms (2.7 nights)
Cleaning fee by bedroom
1 bedroom (₫0)
2 bedrooms (₫0)
3 bedrooms (₫0)
4+ bedrooms (₫0)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
As of June 2026, Hue has 618 active Airbnb and VRBO listings. This represents a 12% increase from the previous year.
The average Airbnb or VRBO in Thua Thien Hue generates VND76M per year. High-performing properties earn VND238M/year, while low-performing properties earn VND19M/year. Supply growth of 12.4% YoY combined with declining revenue signals intensifying competition outpacing demand, while the 20% occupancy rate and threefold variance between average and high performers indicate significant market fragmentation.
Airbnb and VRBO can be profitable in Thua Thien Hue. Average annual revenue is VND76M with 20% occupancy. High-performing properties earn up to VND238M/year. Despite supply growing over 12% annually, revenue declined 5% year-over-year, indicating intensifying competition. The threefold gap between average and top performers suggests market bifurcation where differentiation significantly impacts returns.
The average occupancy rate for Airbnbs and VRBOs in Thua Thien Hue is 20%. This occupancy level, combined with an average nightly rate of VND1081K, results in a RevPAR (revenue per available room) of VND170K per day.
4+ bedroom properties demonstrate the strongest performance in Thua Thien Hue, with annual revenue of VND167M. These properties balance operating costs and rental demand most effectively in the Thua Thien Hue market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Thua Thien Hue area. I don't have reliable current information about short-term rental regulations specific to Hue, Vietnam. Vietnam's STR regulations vary significantly by city and enforcement data for Hue specifically is not readily available in my sources. I'd recommend contacting Hue's Department of Tourism or local authorities directly for accurate, up-to-date requirements and enforcement practices. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Thua Thien Hue Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 12% year-over-year, while RevPAR has decreased 5%. This indicates growing competition requiring strong operations. The wide gap between average ($76M) and high-performing listings ($238M) suggests significant performance disparity, reflecting how supply growth is outpacing demand and concentrating revenue among top-tier properties.
Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 25% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-November) when gaining traction is harder.
The most common amenities in Thua Thien Hue listings include: Air Conditioning (99%), Tv (95%), Kitchen (95%), Washing Machine (89%), Parking (77%). Amenities that boost revenue the most include Bbq, Lake Access, Washing Machine, with Bbq properties earning approximately 167% more (VND545M/year vs VND205M/year).
Monthly estimated revenue per listing in Thua Thien Hue over the last 12 months: May: VND4944K, June: VND5402K, July: VND6646K, August: VND4927K, September: VND3019K, October: VND2673K, November: VND2460K, December: VND3417K, January: VND4498K, February: VND7743K, March: VND7643K, April: VND8557K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Thua Thien Hue is VND1081K, up 10% year-over-year. By property size: 1-bedroom properties average VND719K/night, 2-bedroom properties average VND1025K/night, 3-bedroom properties average VND1681K/night, 4+ bedroom properties average VND2970K/night. Rates peak in February and are lowest in May.
Guests in Thua Thien Hue book an average of 19 days in advance, down 18% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 17 days, 3-bedroom: 21 days, 4+ bedroom: 23 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Thua Thien Hue Airbnb and VRBO market has seen the following changes: supply grew 12%, revenue per listing decreased 5%, occupancy fell 18%, average nightly rates increased 10%, and lead time decreased 18%. The combination of rising supply, falling occupancy, and shortened booking windows signals intensifying competition outpacing demand growth. The wide gap between average and top-performing listings suggests market bifurcation, where only premium properties maintain pricing power.
In Thua Thien Hue, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 30% higher occupancy than weekdays.