Question 1

How many Airbnb and VRBO listings are in Wolfe County?

Accepted Answer

Over the 12 months ending September 2026, the Wolfe County market averaged 2,630 active Airbnb and VRBO listings, up 24% from a year earlier and up 113% over two years.

Question 2

How much do Airbnbs and VRBOs make in Wolfe County?

Accepted Answer

An average Wolfe County listing earns $34K/year. High-performing listings earn $73K, while low-performing listings earn $15K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Wolfe County?

Accepted Answer

Median Wolfe County home prices by size are 1-bedroom $92K, 2-bedroom $115K, 3-bedroom $168K, and 4+ bedroom $224K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Wolfe County?

Accepted Answer

Average occupancy in Wolfe County is 29%, producing RevPAR of $76 per available night.

Question 5

Are short-term rentals legal in Wolfe County?

Accepted Answer

Rules vary across Wolfe County. Lexington: Moderate. Business license required, zoning restrictions apply, conditional use permits needed in some areas. Enforcement occurs but not aggressive.
Red River Gorge: Lenient. Unincorporated area with minimal county regulations. Few restrictions, limited enforcement. Many cabins operate freely.
Natural Bridge: Lenient. Small unincorporated community in Powell County. Minimal regulations beyond basic business licensing. Light enforcement, numerous STRs operate. Verify requirements for the property's jurisdiction.

Question 6

Is the Wolfe County Airbnb and VRBO market oversaturated?

Accepted Answer

The Wolfe County Airbnb and VRBO market appears broadly balanced. Supply has grown 24% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Wolfe County?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Wolfe County?

Accepted Answer

The most common amenities are Air Conditioning (99%), Heating (98%), Parking (96%). The strongest positive revenue associations are Air Conditioning (+33%), Hot Tub (+28%), Heating (+19%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Wolfe County?

Accepted Answer

Average daily rate in Wolfe County is $252, up 16% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Wolfe County?

Accepted Answer

Guests in Wolfe County book an average of 34 days in advance, down 7% from last year. Booking windows range from 29 days for 1-bedroom listings to 46 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Wolfe County?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 102% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Torrent, Rogers and Campton	$45.3K 50 listings	22.4% 50 listings
2.Beattyville and Irvine	$30.4K 36 listings	22.4% 36 listings
3.Slade, Bowen and Natural Bridge	$34.1K 150 listings	20.4% 150 listings
4.London, East Bernstadt and Corbin	$25.2K 52 listings	14.0% 52 listings
5.Berea and McKee	$25.8K 34 listings	12.8% 34 listings
6.Burnside, Somerset and Jabez	$29.1K 77 listings	12.0% 77 listings