Winston-salem

As of May 2026, Winston-Salem, Greensboro, High Point have 1,324 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Winston-Salem generates $25K per year. High-performing properties earn $50K/year, while low-performing properties earn $11K/year. The massive earnings spread suggests that market rewards are highly polarized, highlighting a significant divergence in how effectively different listings capture the limited 33% occupancy pool.

Average home prices in Winston-Salem vary by property size: 1-bedroom properties cost approximately $125K, 2-bedroom homes average $193K, 3-bedroom properties are around $269K, and 4+ bedroom homes average $369K. These prices reflect median home values across the Winston-Salem, Greensboro, High Point area.

Airbnb and VRBO can be profitable in Winston-Salem, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 18%, which is considered top for short-term rental investment. This yield variance demonstrates that top-tier assets successfully insulate themselves against broader market revenue contractions.

The average occupancy rate for Airbnbs and VRBOs in Winston-Salem is 33%. This occupancy level, combined with an average nightly rate of $194, results in a RevPAR (revenue per available room) of $48 per day.

4+ bedroom properties demonstrate the strongest performance in Winston-Salem, with an average gross yield of 12% and annual revenue of $49K. These properties balance purchase price ($369K), operating costs, and rental demand most effectively in the Winston-Salem market.

Short-term rental regulations vary by jurisdiction in the Winston-Salem area. Winston-Salem: Lenient. No specific STR regulations. Standard business license and tax registration required. Zoning rules apply but minimal enforcement. Greensboro: Lenient. Business license and occupancy tax registration required. No owner-occupancy mandate or rental caps. Light enforcement, mostly complaint-driven. High Point: Lenient. Business license needed, zoning compliance expected. No STR-specific restrictions or owner-occupancy rules. Minimal active enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Winston-Salem Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 24%. This indicates balanced supply-demand dynamics. Despite a contraction in unit counts, the steeper drop in revenue signals that consumer demand is softening faster than inventory is exiting.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 32% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Winston-Salem listings include: Air Conditioning (99%), Kitchen (96%), Tv (90%), Washing Machine (81%), Heating (75%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 68% more ($58K/year vs $35K/year).

Monthly estimated revenue per listing in Winston-Salem over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $1K, January: $863, February: $933, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Winston-Salem is $194, up 21% year-over-year. By property size: 1-bedroom properties average $129/night, 2-bedroom properties average $162/night, 3-bedroom properties average $207/night, 4+ bedroom properties average $401/night. Rates peak in April and are lowest in January.

Guests in Winston-Salem book an average of 30 days in advance, down 16% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 29 days, 3-bedroom: 30 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Winston-Salem Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 24%, occupancy fell 19%, average nightly rates increased 21%, and lead time decreased 16%. These metrics reveal a market attempting to offset lower utilization with higher pricing, resulting in a compressed booking window.

In Winston-Salem, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 70% higher occupancy than weekdays.