Winston-salem, NC
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Overview
Annual Rev
$28.7k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
$187
12 mo avg
↑22%
from prior 12 mo
Lead time
30 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$56
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Winston-salem market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +35% $10,036/yr |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.3 nights)
3 bedrooms (5.7 nights)
2 bedrooms (5.6 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($168)
3 bedrooms ($117)
2 bedrooms ($86)
1 bedroom ($59)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Housing market signals
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Over the 12 months ending August 2026, the Winston-Salem market averaged 1,343 active Airbnb and VRBO listings, down 0% from a year earlier and up 52% over two years.
An average Winston-Salem listing earns $27K/year. High-performing listings earn $53K, while low-performing listings earn $11K.
Median Winston-Salem home prices by size are 1-bedroom $125K, 2-bedroom $192K, 3-bedroom $274K, and 4+ bedroom $371K.
Average gross yield is 10%, reaching 19% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Winston-Salem is 33%, producing RevPAR of $53 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $53K/year in revenue against a $371K median purchase price.
Rules vary across Winston-Salem. Winston-Salem: Lenient. No specific STR regulations or permits required. Operates under general zoning and business license rules. Minimal enforcement. Greensboro: Lenient. Business license required, zoning compliance needed. No STR-specific regulations or owner-occupancy rules. Light enforcement. High Point: Lenient. Basic business license and zoning compliance. No dedicated STR ordinance or restrictions. Minimal enforcement activity. Verify requirements for the property's jurisdiction.
The Winston-Salem Airbnb and VRBO market appears broadly balanced. Supply has declined 0% year-over-year, while RevPAR has decreased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (98%), Kitchen (97%). The strongest positive revenue associations are Pool (+87%), Hot Tub (+53%), Washing Machine (+51%).
Average daily rate in Winston-Salem is $204, up 18% year-over-year. Rates peak in July and are lowest in January.
Guests in Winston-Salem book an average of 32 days in advance, down 1% from last year. Booking windows range from 30 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 67% higher than weekday occupancy.