Windham County, CT
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Annual revenue (actual)
$43k
12 mo avg
↑19%
from prior 12 mo
Occupancy rate
43%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$236
12 mo avg
↑23%
from prior 12 mo
Gross yield
10.8%
Current potential
↓0.7 pts
vs prior-year prices
Lead time
36 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$82
12 mo avg
↑19%
from prior 12 mo
Methodology note: Figures reflect Windham County market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Windham & Hampton | $45.2K 5 listings | 13.8% 5 listings |
| Killingly & Brooklyn | $54.0K 6 listings | 13.8% 6 listings |
| Coventry & Columbia | $48.3K 28 listings | 13.1% 28 listings |
| Stafford & Ashford | $36.5K 24 listings | 11.3% 24 listings |
| Woodstock & Thompson | $24.5K 18 listings | 8.8% 18 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +20% $8,594/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (12.2 nights)
1 bedroom (5.0 nights)
Studio (4.6 nights)
4+ bedrooms (4.5 nights)
2 bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($149)
3 bedrooms ($119)
2 bedrooms ($91)
Studio ($64)
1 bedroom ($64)
Professional host share
Independent hosts (75%)
Professionally managed (25%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Windham County going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Windham County market averaged 174 active Airbnb and VRBO listings, down 2% from a year earlier and up 21% over two years.
An average Windham County listing earns $37K/year. High-performing listings earn $68K, while low-performing listings earn $17K.
Median Windham County home prices by size are 1-bedroom $229K, 2-bedroom $325K, 3-bedroom $411K, and 4+ bedroom $524K.
Average occupancy in Windham County is 37%, producing RevPAR of $72 per available night.
Rules vary across Windham County. Putnam: Lenient. No specific short-term rental regulations or permit requirements. Zoning laws apply but minimal enforcement observed. Willimantic: Lenient. Part of Windham; no dedicated STR ordinances. General lodging house rules may apply for 3+ rooms. Light enforcement. Danielson: Lenient. Part of Killingly; no specific STR regulations identified. Standard zoning compliance expected. Minimal active enforcement reported. Verify requirements for the property's jurisdiction.
The Windham County Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 15%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Internet (100%), Parking (98%), Kitchen (97%). The strongest positive revenue associations are Bbq (+50%), TV (+48%), Washing Machine (+43%).
Average daily rate in Windham County is $248, up 22% year-over-year. Rates peak in August and are lowest in January.
Guests in Windham County book an average of 35 days in advance, up 5% from last year. Booking windows range from 33 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 63% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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