How many Airbnb and VRBO listings are in Watertown?

Over the 12 months ending September 2026, the Watertown market averaged 691 active Airbnb and VRBO listings, up 4% from a year earlier and up 57% over two years.

How much do Airbnbs and VRBOs make in Watertown?

An average Watertown listing earns $25K/year. High-performing listings earn $53K, while low-performing listings earn $12K.

How much does it cost to buy an Airbnb or VRBO property in Watertown?

Median Watertown home prices by size are 1-bedroom $107K, 2-bedroom $198K, 3-bedroom $237K, and 4+ bedroom $251K.

What is the occupancy rate for Airbnb and VRBO in Watertown?

Average occupancy in Watertown is 27%, producing RevPAR of $47 per available night.

Are short-term rentals legal in Watertown?

Rules vary across Watertown. Watertown: Moderate. Short-term rentals require registration with the city and compliance with zoning regulations. No specific owner-occupancy mandates, but rentals must meet health and safety codes. The city conducts periodic inspections and responds to complaints. Enforcement is moderate - violations result in warnings and fines if uncorrected. Some unlicensed operators exist but face penalties when discovered. Registration fees apply annually. Verify requirements for the property's jurisdiction.

Is the Watertown Airbnb and VRBO market oversaturated?

The Watertown Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Watertown?

RevPAR is highest in July and August; it is lowest in March and January.

Which Airbnb and VRBO amenities matter most in Watertown?

The most common amenities are Kitchen (99%), TV (96%), Parking (96%). The strongest positive revenue associations are Hot Tub (+51%), Bbq (+36%), Heating (+24%).

What is the average nightly rate for Airbnbs and VRBOs in Watertown?

Average daily rate in Watertown is $266, up 12% year-over-year. Rates peak in September and are lowest in March.

How far in advance do guests book Airbnb and VRBO stays in Watertown?

Guests in Watertown book an average of 38 days in advance, up 7% from last year. Booking windows range from 35 days for 2-bedroom listings to 45 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Watertown?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 47% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Watertown, NY

Watertown

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Annual revenue (actual)

$32k

12 mo avg

↑10%

from prior 12 mo

Occupancy rate

33%

12 mo avg

↓1%

from prior 12 mo

Avg daily rate

$271

12 mo avg

↑14%

from prior 12 mo

Gross yield

12.2%

Current potential

↓1.2 pts

vs prior-year prices

Lead time

37 days

12 mo avg

↑3 days

from prior 12 mo

Revpar

$58

12 mo avg

↑4%

from prior 12 mo

Watertown Airbnb market summary

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $5•

🔒 •••

🔒 $9•

🔒 •••

$122

🔒 •••

🔒 $1••

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