Watertown, NY
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Annual revenue (actual)
$32k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
33%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$271
12 mo avg
↑14%
from prior 12 mo
Gross yield
12.2%
Current potential
↓1.2 pts
vs prior-year prices
Lead time
37 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$58
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Watertown market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Alexandria Bay and Orleans | $52.1K 55 listings | 17.8% 55 listings |
| Clayton and the River Islands | $54.0K 42 listings | 16.9% 42 listings |
| Watertown and Eastern Jefferson | $29.0K 41 listings | 16.0% 41 listings |
| Sackets Harbor and Brownville | $38.8K 16 listings | 15.3% 16 listings |
| Cape Vincent and Chaumont Bay | $36.2K 62 listings | 14.6% 62 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +28% $8,973/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (8.3 nights)
3 bedrooms (6.9 nights)
2 bedrooms (6.7 nights)
4+ bedrooms (6.5 nights)
1 bedroom (5.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($184)
3 bedrooms ($122)
2 bedrooms ($95)
1 bedroom ($58)
Studio ($42)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Housing market signals
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Are home values in Watertown going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Watertown market averaged 691 active Airbnb and VRBO listings, up 4% from a year earlier and up 57% over two years.
An average Watertown listing earns $25K/year. High-performing listings earn $53K, while low-performing listings earn $12K.
Median Watertown home prices by size are 1-bedroom $107K, 2-bedroom $198K, 3-bedroom $237K, and 4+ bedroom $251K.
Average occupancy in Watertown is 27%, producing RevPAR of $47 per available night.
Rules vary across Watertown. Watertown: Moderate. Short-term rentals require registration with the city and compliance with zoning regulations. No specific owner-occupancy mandates, but rentals must meet health and safety codes. The city conducts periodic inspections and responds to complaints. Enforcement is moderate - violations result in warnings and fines if uncorrected. Some unlicensed operators exist but face penalties when discovered. Registration fees apply annually. Verify requirements for the property's jurisdiction.
The Watertown Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in March and January.
The most common amenities are Kitchen (99%), TV (96%), Parking (96%). The strongest positive revenue associations are Hot Tub (+51%), Bbq (+36%), Heating (+24%).
Average daily rate in Watertown is $266, up 12% year-over-year. Rates peak in September and are lowest in March.
Guests in Watertown book an average of 38 days in advance, up 7% from last year. Booking windows range from 35 days for 2-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 47% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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