Visalia, CA
Unlock the data for all Markets
Annual revenue (actual)
$63k
12 mo avg
↑17%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↑1%
from prior 12 mo
Avg daily rate
$304
12 mo avg
↑14%
from prior 12 mo
Gross yield
11.6%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
35 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$134
12 mo avg
↑20%
from prior 12 mo
Methodology note: Figures reflect Visalia market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Lone Pine and Owens Valley | $61.9K 20 listings | 16.8% 20 listings |
| Tulare | $36.9K 33 listings | 11.0% 33 listings |
| Three Rivers and Foothill Country | $55.5K 262 listings | 10.6% 262 listings |
| Visalia and Surrounding Valley Towns | $38.2K 149 listings | 9.9% 149 listings |
| Exeter and Nearby Valley Towns | $28.3K 24 listings | 9.8% 24 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +18% $11,340/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.2 nights)
3 bedrooms (4.1 nights)
4+ bedrooms (3.8 nights)
2 bedrooms (3.5 nights)
Studio (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($215)
3 bedrooms ($153)
2 bedrooms ($123)
1 bedroom ($84)
Studio ($78)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Visalia going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Visalia market averaged 1,164 active Airbnb and VRBO listings, up 3% from a year earlier and up 26% over two years.
An average Visalia listing earns $59K/year. High-performing listings earn $128K, while low-performing listings earn $23K.
Median Visalia home prices by size are 2-bedroom $257K, 3-bedroom $336K, and 4+ bedroom $395K.
Average occupancy in Visalia is 40%, producing RevPAR of $123 per available night.
Rules vary across Visalia. Visalia: Lenient. No specific STR regulations or permits required. Operates under general business license and zoning rules. Minimal enforcement. Fresno: Moderate. Business tax certificate and conditional use permit required in residential zones. Owner-occupancy not mandated. Some enforcement of unpermitted operators. Sequoia National Park: Strict. No STRs allowed within park boundaries. National Park Service actively enforces. Nearby gateway communities (Three Rivers) have minimal regulations. Verify requirements for the property's jurisdiction.
The Visalia Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 25%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (99%), Air Conditioning (99%), Parking (98%). The strongest positive revenue associations are Hot Tub (+52%), Ev Charger (+47%), Bbq (+45%).
Average daily rate in Visalia is $336, up 22% year-over-year. Rates peak in July and are lowest in January.
Guests in Visalia book an average of 34 days in advance, up 2% from last year. Booking windows range from 31 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 51% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
(0)
Filters (0)