Visalia, CA
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Overview
Annual Rev
$62.6k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$298
12 mo avg
↑14%
from prior 12 mo
Lead time
33 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$125
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Visalia market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +22% $13,764/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.3 nights)
3 bedrooms (4.1 nights)
4+ bedrooms (3.9 nights)
2 bedrooms (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($220)
3 bedrooms ($152)
2 bedrooms ($118)
1 bedroom ($83)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
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Over the 12 months ending August 2026, the Visalia market averaged 1,159 active Airbnb and VRBO listings, up 2% from a year earlier and up 25% over two years.
An average Visalia listing earns $60K/year. High-performing listings earn $127K, while low-performing listings earn $25K.
Median Visalia home prices by size are 2-bedroom $259K, 3-bedroom $340K, and 4+ bedroom $397K.
Average gross yield is 17%, reaching 36% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Visalia is 39%, producing RevPAR of $118 per available night.
4+ bedroom listings have the highest average gross yield at 25%. They average $99K/year in revenue against a $397K median purchase price.
Rules vary across Visalia. Visalia: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Fresno: Moderate. Business tax certificate required, zoning compliance needed. Some neighborhoods restrict STRs. Complaint-based enforcement, moderately active. Sequoia National Park: Strict. No STRs allowed within park boundaries. National Park Service actively enforces. Gateway communities (Three Rivers) have varying local rules. Verify requirements for the property's jurisdiction.
The Visalia Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 2% year-over-year, while RevPAR has increased 17%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (99%), Air Conditioning (99%), Parking (98%). The strongest positive revenue associations are Hot Tub (+56%), Bbq (+48%), Ev Charger (+44%).
Average daily rate in Visalia is $334, up 23% year-over-year. Rates peak in July and are lowest in January.
Guests in Visalia book an average of 34 days in advance, down 5% from last year. Booking windows range from 30 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 50% higher than weekday occupancy.