Vernal, UT
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Overview
Annual Rev
$29.1k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
$189
12 mo avg
↑26%
from prior 12 mo
Lead time
31 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$54
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Vernal market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +23% $6,687/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.2 nights)
1 bedroom (4.8 nights)
3 bedrooms (4.6 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($131)
3 bedrooms ($105)
2 bedrooms ($54)
1 bedroom ($41)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Housing market signals
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Over the 12 months ending August 2026, the Vernal market averaged 365 active Airbnb and VRBO listings, up 12% from a year earlier and up 30% over two years.
An average Vernal listing earns $26K/year. High-performing listings earn $52K, while low-performing listings earn $11K.
Median Vernal home prices by size are 2-bedroom $238K, 3-bedroom $326K, and 4+ bedroom $392K.
Average gross yield is 8%, reaching 16% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Vernal is 32%, producing RevPAR of $51 per available night.
4+ bedroom listings have the highest average gross yield at 11%. They average $45K/year in revenue against a $392K median purchase price.
Rules vary across Vernal. Vernal: Lenient. No specific STR regulations or permit requirements. Operates under standard business licensing and zoning. Minimal enforcement. Dinosaur: Lenient. No dedicated STR ordinance. Standard business license may apply. Very minimal oversight given small town size. Light enforcement. Verify requirements for the property's jurisdiction.
The Vernal Airbnb and VRBO market is becoming more competitive. Supply has grown 12% year-over-year, while RevPAR has decreased 6%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in February and January.
The most common amenities are Heating (94%), Kitchen (94%), Parking (94%). The strongest positive revenue associations are TV (+38%), Washing Machine (+34%), Bbq (+20%).
Average daily rate in Vernal is $209, up 18% year-over-year. Rates peak in July and are lowest in November.
Guests in Vernal book an average of 30 days in advance, down 13% from last year. Booking windows range from 26 days for 2-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 34% higher than weekday occupancy.