Toledo

As of June 2026, Toledo, Sandusky, Put-in-Bay have 733 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Toledo generates $23K per year. High-performing properties earn $42K/year, while low-performing properties earn $9K/year. Despite declining supply year-over-year, total revenue has fallen sharply, indicating demand is contracting faster than hosts are exiting—a sign of softening market conditions. The 83% revenue gap between high and low performers suggests significant performance variance, likely reflecting selective guest preference rather than broad market strength.

Average home prices in Toledo vary by property size: 1-bedroom properties cost approximately $87K, 2-bedroom homes average $156K, 3-bedroom properties are around $207K, and 4+ bedroom homes average $258K. These prices reflect median home values across the Toledo, Sandusky, Put-in-Bay area.

Airbnb and VRBO can be profitable in Toledo, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 21%, which is considered top for short-term rental investment. Declining supply paired with falling revenue suggests a contracting market where the performance gap between high and average properties—nearly double—indicates significant differentiation among hosts, with top performers capturing disproportionate share in a competitive environment.

The average occupancy rate for Airbnbs and VRBOs in Toledo is 36%. This occupancy level, combined with an average nightly rate of $167, results in a RevPAR (revenue per available room) of $42 per day.

1-bedroom properties demonstrate the strongest performance in Toledo, with an average gross yield of 16% and annual revenue of $15K. These properties balance purchase price ($87K), operating costs, and rental demand most effectively in the Toledo market.

Short-term rental regulations vary by jurisdiction in the Toledo area. Toledo: Lenient. No specific STR regulations or permits required. Operates under general zoning and business license rules. Minimal enforcement. Sandusky: Lenient. Basic business license required, must comply with zoning. Tourist town with light enforcement, many operate informally. Put-in-Bay: Lenient. No formal STR permit system. Resort island with seasonal rentals common. Minimal regulation or enforcement despite high STR density. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Toledo Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 21%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($23,032) and top performers ($42,235) suggests significant performance variance, signaling that market positioning and differentiation are key drivers of returns in this moderating market.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 37% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Toledo listings include: Air Conditioning (99%), Kitchen (94%), Washing Machine (80%), Tv (80%), Heating (76%). Amenities that boost revenue the most include Hot Tub, Air Conditioning, Washing Machine, with Hot Tub properties earning approximately 58% more ($50K/year vs $31K/year).

Monthly estimated revenue per listing in Toledo over the last 12 months: May: $1K, June: $2K, July: $2K, August: $2K, September: $1K, October: $1K, November: $1K, December: $1K, January: $672, February: $703, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Toledo is $167, up 24% year-over-year. By property size: 1-bedroom properties average $111/night, 2-bedroom properties average $148/night, 3-bedroom properties average $202/night, 4+ bedroom properties average $297/night. Rates peak in April and are lowest in May.

Guests in Toledo book an average of 27 days in advance, down 15% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 27 days, 3-bedroom: 30 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Toledo Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 21%, occupancy fell 13%, average nightly rates increased 24%, and lead time decreased 15%. The significant revenue decline despite higher nightly rates indicates that occupancy losses outpaced pricing gains, signaling weakening demand relative to supply. The substantial gap between average ($23,032) and high-performing listings ($42,235) suggests market stratification, where only differentiated properties are capturing demand.

In Toledo, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 41% higher occupancy than weekdays.