The Hamptons

As of May 2026, Southampton, East Hampton, Montauk, Sag Harbor have 2,895 active Airbnb and VRBO listings. This represents a 15% decrease from the previous year.

The average Airbnb or VRBO in The Hamptons generates $65K per year. High-performing properties earn $190K/year, while low-performing properties earn $32K/year. This massive revenue spread suggests that market success is heavily bifurcated, where a small subset of listings captures the vast majority of demand despite an overall 58% revenue decline.

Average home prices in The Hamptons vary by property size: 1-bedroom properties cost approximately $589K, 2-bedroom homes average $1.1M, 3-bedroom properties are around $1.5M, and 4+ bedroom homes average $2.3M. These prices reflect median home values across the Southampton, East Hampton, Montauk, Sag Harbor area.

Airbnb and VRBO can be profitable in The Hamptons, with an average gross yield of 2% across all properties. High-performing properties achieve yields up to 7%, which is considered fair for short-term rental investment. The gap between average and top-tier yields reflects the difficulty of maintaining consistent occupancy in a market currently seeing a 15% reduction in total supply.

The average occupancy rate for Airbnbs and VRBOs in The Hamptons is 22%. This occupancy level, combined with an average nightly rate of $943, results in a RevPAR (revenue per available room) of $109 per day.

1-bedroom properties demonstrate the strongest performance in The Hamptons, with an average gross yield of 5% and annual revenue of $32K. These properties balance purchase price ($589K), operating costs, and rental demand most effectively in the The Hamptons market.

Short-term rental regulations vary by jurisdiction in the The Hamptons area. Southampton: Strict. Permit required, 14-day minimum stay in most areas, owner-occupancy required, density limits. Active enforcement with significant fines. East Hampton: Strict. Permit mandatory, 14-day minimum rentals, owner must be present, strict density caps. Aggressive enforcement with hefty penalties. Montauk: Strict. Part of East Hampton rules apply. 14-day minimums, permits required, owner-occupancy enforced. Active code enforcement. Sag Harbor: Strict. Village permit required, 14-day minimum stays, owner-occupancy rules, rental caps. Consistent enforcement with violations prosecuted. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The The Hamptons Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 15% year-over-year, while RevPAR has decreased 58%. This indicates balanced supply-demand dynamics, though the sharp revenue drop suggests that even with reduced competition, consumer spending power in the short-term rental segment has contracted significantly.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 35% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in The Hamptons listings include: Air Conditioning (99%), Kitchen (96%), Washing Machine (83%), Tv (78%), Heating (68%). Amenities that boost revenue the most include Washing Machine, Pool, Gym, with Washing Machine properties earning approximately 93% more ($209K/year vs $108K/year).

Monthly estimated revenue per listing in The Hamptons over the last 12 months: May: $4K, June: $6K, July: $9K, August: $9K, September: $4K, October: $2K, November: $2K, December: $2K, January: $624, February: $753, March: $697, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in The Hamptons is $943, up 3% year-over-year. By property size: 1-bedroom properties average $376/night, 2-bedroom properties average $575/night, 3-bedroom properties average $838/night, 4+ bedroom properties average $1K/night. Rates peak in August and are lowest in March.

Guests in The Hamptons book an average of 30 days in advance, down 28% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 29 days, 3-bedroom: 28 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the The Hamptons Airbnb and VRBO market has seen the following changes: supply declined 15%, revenue per listing decreased 58%, occupancy fell 13%, average nightly rates increased 3%, and lead time decreased 28%. These trends indicate a shift toward shorter-notice bookings and lower utilization, suggesting that market participants are struggling to maintain volume despite pricing resilience.

In The Hamptons, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 29% higher occupancy than weekdays.