Telluride, CO
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Overview
Annual Rev
$83.2k
12 mo avg
↓10%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$605
12 mo avg
↑11%
from prior 12 mo
Lead time
49 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$171
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Telluride market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +23% $19,138/yr |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.1 nights)
3 bedrooms (4.8 nights)
2 bedrooms (4.5 nights)
1 bedroom (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($348)
3 bedrooms ($225)
2 bedrooms ($184)
1 bedroom ($111)
Professional host share
Professionally managed (81%)
Independent hosts (19%)
Housing market signals
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Over the 12 months ending August 2026, the Telluride market averaged 2,389 active Airbnb and VRBO listings, up 5% from a year earlier and up 23% over two years.
An average Telluride listing earns $69K/year. High-performing listings earn $140K, while low-performing listings earn $35K.
Median Telluride home prices by size are 1-bedroom $499K, 2-bedroom $509K, 3-bedroom $603K, and 4+ bedroom $1.0M.
Average gross yield is 11%, reaching 22% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Telluride is 31%, producing RevPAR of $143 per available night.
2-bedroom listings have the highest average gross yield at 11%. They average $61K/year in revenue against a $509K median purchase price.
Rules vary across Telluride. Telluride: Strict. License required, owner-occupancy mandate, caps on STR licenses. Active enforcement with penalties and violations tracked. Ouray: Lenient. Business license required, basic regulations. Light enforcement, many operate without full compliance. Crested Butte: Moderate. License mandatory, caps on new permits, inspection requirements. Moderate enforcement with complaint-driven action. Montrose: Lenient. Business license needed, minimal restrictions. Light enforcement, self-regulation common. Verify requirements for the property's jurisdiction.
The Telluride Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has decreased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in March and July; it is lowest in April and November.
The most common amenities are Internet (95%), TV (95%), Heating (92%). The strongest positive revenue associations are Gym (+83%), Sauna (+82%), Hot Tub (+60%).
Average daily rate in Telluride is $569, up 9% year-over-year. Rates peak in March and are lowest in April.
Guests in Telluride book an average of 48 days in advance. Booking windows range from 42 days for 1-bedroom listings to 55 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Thursday and are lowest on Tuesday. Weekend occupancy is 23% higher than weekday occupancy.