Taos, NM
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Overview
Annual Rev
$42k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$318
12 mo avg
↑18%
from prior 12 mo
Lead time
38 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$86
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Taos market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Parking | +12% $5,041/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.9 nights)
1 bedroom (5.3 nights)
4+ bedrooms (5.2 nights)
2 bedrooms (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($283)
3 bedrooms ($192)
2 bedrooms ($122)
1 bedroom ($80)
Professional host share
Professionally managed (73%)
Independent hosts (27%)
Housing market signals
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Over the 12 months ending August 2026, the Taos market averaged 3,162 active Airbnb and VRBO listings, up 11% from a year earlier and up 25% over two years.
An average Taos listing earns $37K/year. High-performing listings earn $78K, while low-performing listings earn $16K.
Median Taos home prices by size are 2-bedroom $365K, 3-bedroom $599K, and 4+ bedroom $797K.
Average gross yield is 8%, reaching 17% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Taos is 26%, producing RevPAR of $79 per available night.
2-bedroom listings have the highest average gross yield at 9%. They average $31K/year in revenue against a $365K median purchase price.
Rules vary across Taos. Taos: Moderate. Business registration and lodgers tax required. No owner-occupancy mandate. Some neighborhood density concerns but enforcement is inconsistent. Santa Fe: Moderate. Business license, lodgers tax permit required. No caps but zoning restrictions apply. Enforcement exists but many operate without full compliance. Los Alamos: Lenient. Business registration needed. No specific STR restrictions or caps. Minimal enforcement, small market with few complaints. Verify requirements for the property's jurisdiction.
The Taos Airbnb and VRBO market is becoming more competitive. Supply has grown 11% year-over-year, while RevPAR has decreased 3%, suggesting supply is outpacing demand.
RevPAR is highest in December and March; it is lowest in April and November.
The most common amenities are Kitchen (96%), Internet (95%), Parking (93%). The strongest positive revenue associations are Washing Machine (+36%), TV (+34%), Hot Tub (+27%).
Average daily rate in Taos is $332, up 19% year-over-year. Rates peak in December and are lowest in April.
Guests in Taos book an average of 39 days in advance, down 6% from last year. Booking windows range from 33 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 38% higher than weekday occupancy.