Talbot County

As of May 2026, St. Michaels, Easton, Oxford have 471 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Talbot County generates $52K per year. High-performing properties earn $116K/year, while low-performing properties earn $23K/year. This significant spread highlights a bifurcated market where top-tier assets capture vastly disproportionate revenue despite stagnant supply growth, suggesting that earnings potential is heavily concentrated in a small segment of the inventory.

Average home prices in Talbot County vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $343K, 3-bedroom properties are around $426K, and 4+ bedroom homes average $606K. These prices reflect median home values across the St. Michaels, Easton, Oxford area.

Airbnb and VRBO can be profitable in Talbot County, with an average gross yield of 10% across all properties. High-performing properties achieve yields up to 22%, which is considered top for short-term rental investment. The wide gap between average and peak yields indicates that market profitability is highly sensitive to asset-specific performance rather than general market trends.

The average occupancy rate for Airbnbs and VRBOs in Talbot County is 29%. This occupancy level, combined with an average nightly rate of $504, results in a RevPAR (revenue per available room) of $94 per day.

2-bedroom properties demonstrate the strongest performance in Talbot County, with an average gross yield of 13% and annual revenue of $44K. These properties balance purchase price ($343K), operating costs, and rental demand most effectively in the Talbot County market.

Short-term rental regulations vary by jurisdiction in the Talbot County area. St. Michaels: Moderate. Rental license required, safety inspections, parking rules. Town actively monitors compliance with fines for violations. Easton: Moderate. Business license and registration required, zoning restrictions in historic district. Code enforcement responds to complaints. Oxford: Lenient. Basic registration with town, minimal restrictions. Small town with light enforcement, mostly complaint-driven. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Talbot County Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 45%. This indicates balanced supply-demand dynamics. The sharp decline in revenue despite flat supply suggests that while the volume of competition remains stable, the underlying demand or guest spending power has retracted significantly.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Talbot County listings include: Air Conditioning (99%), Kitchen (95%), Washing Machine (83%), Tv (82%), Heating (62%). Amenities that boost revenue the most include Washing Machine, Pool, Hot Tub, with Washing Machine properties earning approximately 76% more ($112K/year vs $63K/year).

Monthly estimated revenue per listing in Talbot County over the last 12 months: May: $3K, June: $5K, July: $5K, August: $5K, September: $3K, October: $3K, November: $3K, December: $2K, January: $925, February: $763, March: $1K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Talbot County is $504, up 8% year-over-year. By property size: 1-bedroom properties average $238/night, 2-bedroom properties average $362/night, 3-bedroom properties average $475/night, 4+ bedroom properties average $778/night. Rates peak in August and are lowest in February.

Guests in Talbot County book an average of 38 days in advance, down 28% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 37 days, 3-bedroom: 36 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Talbot County Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 45%, occupancy fell 21%, average nightly rates increased 8%, and lead time decreased 28%. These metrics suggest a market shifting toward shorter booking windows and lower utilization, indicating that price increases are failing to offset the broader contraction in occupancy.

In Talbot County, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 62% higher occupancy than weekdays.