How many Airbnb and VRBO listings are in Sturgeon Bay?

Over the 12 months ending September 2026, the Sturgeon Bay market averaged 1,445 active Airbnb and VRBO listings, up 9% from a year earlier and up 39% over two years.

How much do Airbnbs and VRBOs make in Sturgeon Bay?

An average Sturgeon Bay listing earns $54K/year. High-performing listings earn $108K, while low-performing listings earn $28K.

How much does it cost to buy an Airbnb or VRBO property in Sturgeon Bay?

Median Sturgeon Bay home prices by size are 2-bedroom $367K, 3-bedroom $525K, and 4+ bedroom $495K.

What is the occupancy rate for Airbnb and VRBO in Sturgeon Bay?

Average occupancy in Sturgeon Bay is 33%, producing RevPAR of $115 per available night.

Are short-term rentals legal in Sturgeon Bay?

Rules vary across Sturgeon Bay. Sturgeon Bay: Moderate. Permit required, annual inspection, occupancy limits, parking rules. Standard enforcement through complaints. Door County (unincorporated): Moderate. Tourist rooming house license required, health/safety inspections, occupancy limits. Enforcement via inspections and complaints. Egg Harbor: Moderate. Village permit mandatory, zoning compliance, occupancy/parking restrictions, annual renewal. Active complaint-based enforcement, violations result in fines. Verify requirements for the property's jurisdiction.

Is the Sturgeon Bay Airbnb and VRBO market oversaturated?

The Sturgeon Bay Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 21%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Sturgeon Bay?

RevPAR is highest in July and August; it is lowest in January and February.

Which Airbnb and VRBO amenities matter most in Sturgeon Bay?

The most common amenities are Parking (99%), Internet (98%), TV (98%). The strongest positive revenue associations are Internet (+57%), TV (+47%), Washing Machine (+46%).

What is the average nightly rate for Airbnbs and VRBOs in Sturgeon Bay?

Average daily rate in Sturgeon Bay is $386, up 19% year-over-year. Rates peak in July and are lowest in January.

How far in advance do guests book Airbnb and VRBO stays in Sturgeon Bay?

Guests in Sturgeon Bay book an average of 46 days in advance, up 1% from last year. Booking windows range from 39 days for 1-bedroom listings to 56 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Sturgeon Bay?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 62% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Sturgeon Bay, WI

Sturgeon Bay

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Annual revenue (actual)

$59.6k

12 mo avg

↑10%

from prior 12 mo

Occupancy rate

36%

12 mo avg

↓3%

from prior 12 mo

Avg daily rate

$370

12 mo avg

↑17%

from prior 12 mo

Gross yield

12.5%

Current potential

↓0.5 pts

vs prior-year prices

Lead time

47 days

12 mo avg

↓0 days

from prior 12 mo

Revpar

$125

12 mo avg

↑24%

from prior 12 mo

Sturgeon Bay Airbnb market summary

Compare Airbnb neighborhoods in Sturgeon Bay, WI

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Jacksonport	$68.2K 27 listings	16.6% 27 listings
Sevastopol and Northeast Sturgeon Bay Country	$54.8K 36 listings	13.9% 36 listings
Southern Lake Michigan Shore	$58.4K 16 listings	13.8% 16 listings
Egg Harbor and Countryside	$52.6K 81 listings	11.4% 81 listings
Algoma and Ahnapee Country	$29.7K 8 listings	10.7% 8 listings

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Data as of 2026-09-30

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $6•

🔒 •••

🔒 $9•

🔒 •••

🔒 $1••

🔒 •••

$199

🔒 •••

🔒 $2••

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