St George, UT
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Overview
Annual Rev
$51k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$268
12 mo avg
↑14%
from prior 12 mo
Lead time
42 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$104
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect St George market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +18% $9,178/yr |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.6 nights)
3 bedrooms (4.2 nights)
2 bedrooms (4.0 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($303)
3 bedrooms ($175)
2 bedrooms ($114)
1 bedroom ($71)
Professional host share
Professionally managed (84%)
Independent hosts (16%)
Housing market signals
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Over the 12 months ending August 2026, the St George market averaged 4,092 active Airbnb and VRBO listings, up 5% from a year earlier and up 22% over two years.
An average St George listing earns $56K/year. High-performing listings earn $111K, while low-performing listings earn $22K.
Median St George home prices by size are 1-bedroom $206K, 2-bedroom $339K, 3-bedroom $468K, and 4+ bedroom $615K.
Average gross yield is 10%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in St George is 36%, producing RevPAR of $116 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $79K/year in revenue against a $615K median purchase price.
Rules vary across St George. St. George: Moderate. Business license required, conditional use permit in residential zones, 400-foot spacing rule between rentals. Moderate enforcement with complaint-driven action. Springdale: Lenient. Business license required, basic safety standards. Light enforcement, many operate informally near Zion. Hurricane: Lenient. Business license needed, zoning compliance. Minimal enforcement, growing STR market with little restriction. Verify requirements for the property's jurisdiction.
The St George Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in April and March; it is lowest in January and September.
The most common amenities are Air Conditioning (100%), Kitchen (98%), Washing Machine (97%). The strongest positive revenue associations are Washing Machine (+72%), Bbq (+43%), Lake Access (+39%).
Average daily rate in St George is $329, up 15% year-over-year. Rates peak in June and are lowest in January.
Guests in St George book an average of 44 days in advance, down 6% from last year. Booking windows range from 33 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 67% higher than weekday occupancy.