St George, UT
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Annual revenue (actual)
$48k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$270
12 mo avg
↑13%
from prior 12 mo
Gross yield
7.0%
Current potential
↑0.0 pts
vs prior-year prices
Lead time
44 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$106
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect St George market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +13% $6,245/yr |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.4 nights)
1 bedroom (4.3 nights)
2 bedrooms (3.9 nights)
4+ bedrooms (3.8 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($302)
3 bedrooms ($174)
2 bedrooms ($114)
Studio ($109)
1 bedroom ($71)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in St George going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the St George market averaged 4,116 active Airbnb and VRBO listings, up 6% from a year earlier and up 23% over two years.
An average St George listing earns $53K/year. High-performing listings earn $110K, while low-performing listings earn $19K.
Median St George home prices by size are 1-bedroom $202K, 2-bedroom $333K, 3-bedroom $465K, and 4+ bedroom $825K.
Average occupancy in St George is 37%, producing RevPAR of $118 per available night.
Rules vary across St George. St. George: Moderate. Business license required, conditional use permit in some zones, safety inspections. Zoning enforcement active but not aggressive. Springdale: Lenient. Business license required, basic regulations. Light enforcement, many operate informally given tourist economy. Hurricane: Lenient. Business license needed, zoning compliance. Minimal enforcement, small-scale operations common without full compliance. Verify requirements for the property's jurisdiction.
The St George Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in April and March; it is lowest in January and December.
The most common amenities are Air Conditioning (99%), Kitchen (98%), Internet (98%). The strongest positive revenue associations are Washing Machine (+69%), Air Conditioning (+56%), Bbq (+55%).
Average daily rate in St George is $331, up 15% year-over-year. Rates peak in June and are lowest in January.
Guests in St George book an average of 44 days in advance. Booking windows range from 33 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 69% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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