St George

As of May 2026, St. George, Springdale, Hurricane have 3,930 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in St George generates $53K per year. High-performing properties earn $104K/year, while low-performing properties earn $22K/year. This wide revenue spread indicates that market returns are highly sensitive to property-specific execution rather than broad market trends, as high earners capture nearly five times the revenue of underperformers.

Average home prices in St George vary by property size: 1-bedroom properties cost approximately $204K, 2-bedroom homes average $332K, 3-bedroom properties are around $471K, and 4+ bedroom homes average $619K. These prices reflect median home values across the St. George, Springdale, Hurricane area.

Airbnb and VRBO can be profitable in St George, with an average gross yield of 10% across all properties. High-performing properties achieve yields up to 19%, which is considered top for short-term rental investment. The nearly double yield gap between average and top performers suggests that revenue optimization is the primary driver of capital efficiency in this supply-constrained environment.

The average occupancy rate for Airbnbs and VRBOs in St George is 37%. This occupancy level, combined with an average nightly rate of $314, results in a RevPAR (revenue per available room) of $107 per day.

4+ bedroom properties demonstrate the strongest performance in St George, with an average gross yield of 12% and annual revenue of $75K. These properties balance purchase price ($619K), operating costs, and rental demand most effectively in the St George market.

Short-term rental regulations vary by jurisdiction in the St George area. St. George: Moderate. Business license required, conditional use permit in most zones, safety inspections. Generally enforced through complaints. Springdale: Lenient. Business license required, but minimal restrictions due to tourism economy. Light enforcement, widely accepted. Hurricane: Lenient. Basic business license needed, few specific STR regulations. Complaint-based enforcement only. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The St George Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. While the modest supply contraction suggests a stable inventory, the concurrent drop in revenue per listing reflects a cooling in consumer spending power despite the lack of new market entrants.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 71% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in St George listings include: Air Conditioning (100%), Kitchen (96%), Washing Machine (94%), Hot Tub (80%), Pool (79%). Amenities that boost revenue the most include Washing Machine, Lake Access, Pool, with Washing Machine properties earning approximately 57% more ($59K/year vs $38K/year).

Monthly estimated revenue per listing in St George over the last 12 months: May: $3K, June: $4K, July: $3K, August: $2K, September: $2K, October: $4K, November: $3K, December: $2K, January: $2K, February: $3K, March: $6K, April: $5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in St George is $314, up 15% year-over-year. By property size: 1-bedroom properties average $129/night, 2-bedroom properties average $187/night, 3-bedroom properties average $225/night, 4+ bedroom properties average $456/night. Rates peak in October and are lowest in January.

Guests in St George book an average of 42 days in advance, down 15% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 33 days, 3-bedroom: 38 days, 4+ bedroom: 50 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the St George Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 8%, occupancy fell 11%, average nightly rates increased 15%, and lead time decreased 15%. These metrics highlight a shift toward shorter booking windows and higher pricing, suggesting that hosts are aggressively testing rate elasticity to offset lower occupancy.

In St George, Friday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 68% higher occupancy than weekdays.