Santa Fe

As of May 2026, Santa Fe, Los Alamos, Taos have 1,931 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Santa Fe generates $59K per year. High-performing properties earn $116K/year, while low-performing properties earn $23K/year. This significant performance variance suggests that revenue in this market is heavily skewed toward top-tier assets, as the contraction in supply has not prevented a substantial decline in overall average revenue.

Average home prices in Santa Fe vary by property size: 1-bedroom properties cost approximately $346K, 2-bedroom homes average $448K, 3-bedroom properties are around $537K, and 4+ bedroom homes average $818K. These prices reflect median home values across the Santa Fe, Los Alamos, Taos area.

Airbnb and VRBO can be profitable in Santa Fe, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 23%, which is considered top for short-term rental investment. The wide gap between average and top yields highlights how sensitive current returns are to property-specific performance amid shrinking market-wide revenue.

The average occupancy rate for Airbnbs and VRBOs in Santa Fe is 43%. This occupancy level, combined with an average nightly rate of $341, results in a RevPAR (revenue per available room) of $109 per day.

4+ bedroom properties demonstrate the strongest performance in Santa Fe, with an average gross yield of 14% and annual revenue of $124K. These properties balance purchase price ($818K), operating costs, and rental demand most effectively in the Santa Fe market.

Short-term rental regulations vary by jurisdiction in the Santa Fe area. Santa Fe: Moderate. Business registration required, zoning restrictions apply, annual permit needed. Enforcement moderate with complaint-driven inspections. Los Alamos: Strict. Conditional use permit required, owner-occupancy mandated, limited zones allowed. Active enforcement in residential areas. Taos: Lenient. Business license and lodgers tax required, basic zoning rules. Light enforcement, many operate informally despite requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Santa Fe Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 45%. This indicates balanced supply-demand dynamics. While the reduction in supply suggests a correction, the sharper decline in revenue indicates that demand is currently softening faster than the inventory pool.

Launch around July, 2-3 months before peak summer season (October peaks). This pre-peak timing lets you build reviews when competition is -57% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Santa Fe listings include: Kitchen (93%), Air Conditioning (91%), Washing Machine (80%), Tv (73%), Heating (65%). Amenities that boost revenue the most include Hot Tub, Air Conditioning, Washing Machine, with Hot Tub properties earning approximately 36% more ($91K/year vs $67K/year).

Monthly estimated revenue per listing in Santa Fe over the last 12 months: May: $3K, June: $3K, July: $4K, August: $4K, September: $3K, October: $4K, November: $3K, December: $4K, January: $2K, February: $2K, March: $4K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Santa Fe is $341, down 13% year-over-year. By property size: 1-bedroom properties average $197/night, 2-bedroom properties average $306/night, 3-bedroom properties average $449/night, 4+ bedroom properties average $802/night. Rates peak in December and are lowest in May.

Guests in Santa Fe book an average of 43 days in advance, down 18% from last year. By property size: 1-bedroom: 36 days, 2-bedroom: 43 days, 3-bedroom: 48 days, 4+ bedroom: 57 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Santa Fe Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 45%, occupancy fell 13%, average nightly rates decreased 13%, and lead time decreased 18%. These synchronized declines across all performance metrics signal a period of reduced market velocity and lower consumer spending power.

In Santa Fe, Friday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 28% higher occupancy than weekdays.