Santa Fe, NM
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Annual revenue (actual)
$60.6k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$321
12 mo avg
↑16%
from prior 12 mo
Gross yield
8.9%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
48 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$126
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Santa Fe market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Internet | +17% $10,307/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.9 nights)
3 bedrooms (4.9 nights)
2 bedrooms (4.8 nights)
Studio (4.7 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($335)
3 bedrooms ($226)
2 bedrooms ($153)
1 bedroom ($92)
Studio ($65)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Santa Fe going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Santa Fe market averaged 1,973 active Airbnb and VRBO listings, down 4% from a year earlier.
An average Santa Fe listing earns $61K/year. High-performing listings earn $118K, while low-performing listings earn $23K.
Median Santa Fe home prices by size are 1-bedroom $342K, 2-bedroom $450K, 3-bedroom $541K, and 4+ bedroom $822K.
Average occupancy in Santa Fe is 42%, producing RevPAR of $128 per available night.
Rules vary across Santa Fe. Santa Fe: Moderate. Business registration required, conditional use permit in some zones, 2% lodgers tax. Enforcement exists but inconsistent; many operate without permits. Los Alamos: Lenient. Business license and lodgers tax required. No owner-occupancy rules or density caps. Light enforcement, primarily tax-focused. Taos: Moderate. Business registration, lodgers tax, zoning compliance required. No owner-occupancy mandate. Moderate enforcement through complaints and tax audits. Verify requirements for the property's jurisdiction.
The Santa Fe Airbnb and VRBO market appears broadly balanced. Supply has declined 4% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in September and July; it is lowest in January and February.
The most common amenities are Heating (98%), Internet (98%), Kitchen (98%). The strongest positive revenue associations are TV (+55%), Washing Machine (+38%), Hot Tub (+38%).
Average daily rate in Santa Fe is $359, up 6% year-over-year. Rates peak in August and are lowest in February.
Guests in Santa Fe book an average of 46 days in advance, up 2% from last year. Booking windows range from 39 days for 1-bedroom listings to 63 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 31% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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