Santa Cruz, CA
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Annual revenue (actual)
$79.9k
12 mo avg
↑14%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↑0%
from prior 12 mo
Avg daily rate
$441
12 mo avg
↑14%
from prior 12 mo
Gross yield
6.4%
Current potential
↓0.3 pts
vs prior-year prices
Lead time
40 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
$168
12 mo avg
↑20%
from prior 12 mo
Methodology note: Figures reflect Santa Cruz market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| San Lorenzo Valley, Scotts Valley and Bonny Doon | $60.7K 60 listings | 8.0% 60 listings |
| Capitola and Soquel | $63.3K 118 listings | 7.4% 118 listings |
| Aptos, Rio del Mar and Seacliff | $74.2K 192 listings | 7.4% 192 listings |
| Pleasure Point, Twin Lakes and Live Oak | $85.6K 209 listings | 6.8% 209 listings |
| Santa Cruz | $65.1K 168 listings | 5.8% 168 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
(0)
Filters (0)