San Juan Islands, WA
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Annual revenue (actual)
$60.8k
12 mo avg
↑19%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$353
12 mo avg
↑22%
from prior 12 mo
Gross yield
6.7%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
45 days
12 mo avg
↑4 days
from prior 12 mo
Revpar
$132
12 mo avg
↑30%
from prior 12 mo
Methodology note: Figures reflect San Juan Islands market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +28% $17,037/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.7 nights)
4+ bedrooms (4.1 nights)
3 bedrooms (4.1 nights)
1 bedroom (4.0 nights)
Studio (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($257)
3 bedrooms ($200)
2 bedrooms ($136)
1 bedroom ($89)
Studio ($65)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Housing market signals
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Are home values in San Juan Islands going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the San Juan Islands market averaged 2,068 active Airbnb and VRBO listings, up 6% from a year earlier and up 13% over two years.
An average San Juan Islands listing earns $53K/year. High-performing listings earn $108K, while low-performing listings earn $26K.
Median San Juan Islands home prices by size are 1-bedroom $581K, 2-bedroom $718K, 3-bedroom $823K, and 4+ bedroom $1.0M.
Average occupancy in San Juan Islands is 35%, producing RevPAR of $118 per available night.
Rules vary across San Juan Islands. Friday Harbor: Moderate. Business license required, San Juan County permit needed, health inspections. Standard enforcement with complaint-based monitoring. Eastsound: Moderate. San Juan County STR permit mandatory, business license, septic approval, parking requirements. Moderate enforcement, primarily complaint-driven. Roche Harbor: Moderate. San Juan County permit required, business license, health/safety inspections. Standard enforcement through county system, complaint-based actions. Verify requirements for the property's jurisdiction.
The San Juan Islands Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 31%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Internet (95%), Kitchen (94%), TV (92%). The strongest positive revenue associations are Washing Machine (+56%), Hot Tub (+47%), TV (+30%).
Average daily rate in San Juan Islands is $368, up 17% year-over-year. Rates peak in July and are lowest in February.
Guests in San Juan Islands book an average of 44 days in advance, up 7% from last year. Booking windows range from 38 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 49% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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