San Diego, CA
Unlock the data for all Markets
Annual revenue (actual)
$88.5k
12 mo avg
↑15%
from prior 12 mo
Occupancy rate
55%
12 mo avg
↑2%
from prior 12 mo
Avg daily rate
$363
12 mo avg
↑11%
from prior 12 mo
Gross yield
7.2%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
43 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$185
12 mo avg
↑20%
from prior 12 mo
Methodology note: Figures reflect San Diego market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| El Cajon & Santee | $63.3K 128 listings | 9.2% 128 listings |
| Allied Gardens & San Carlos | $78.7K 72 listings | 9.1% 72 listings |
| Rancho Bernardo & Rancho Peñasquitos | $68.3K 43 listings | 8.5% 43 listings |
| Imperial Beach & Otay Mesa-Nestor | $59.7K 107 listings | 8.4% 107 listings |
| La Mesa & Mount Helix | $56.7K 269 listings | 8.3% 269 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +15% $13,276/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
3 bedrooms (4.7 nights)
1 bedroom (4.7 nights)
4+ bedrooms (4.3 nights)
Studio (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($362)
3 bedrooms ($238)
2 bedrooms ($173)
1 bedroom ($108)
Studio ($87)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in San Diego going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the San Diego market averaged 10,234 active Airbnb and VRBO listings, down 6% from a year earlier and down 12% over two years.
An average San Diego listing earns $95K/year. High-performing listings earn $197K, while low-performing listings earn $29K.
Median San Diego home prices by size are 1-bedroom $437K, 2-bedroom $618K, 3-bedroom $943K, and 4+ bedroom $1.1M.
Average occupancy in San Diego is 49%, producing RevPAR of $200 per available night.
Rules vary across San Diego. San Diego: Moderate. Requires license, TOT certificate, whole-home rentals banned in most residential zones (only allowed in Mission Beach). Primary residence requirement. Enforcement varies by neighborhood. La Jolla: Part of San Diego, same rules apply. Coronado: Strict. Whole-home STRs prohibited citywide since 2019, only hosted rentals allowed. Active enforcement with code compliance. Carlsbad: Strict. Coastal zone STRs banned, primary residence required elsewhere, 14% density cap, lottery system. Active enforcement. Verify requirements for the property's jurisdiction.
The San Diego Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 38%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are TV (98%), Internet (98%), Kitchen (97%). The strongest positive revenue associations are Washing Machine (+71%), Bbq (+63%), Hot Tub (+49%).
Average daily rate in San Diego is $449, up 16% year-over-year. Rates peak in July and are lowest in January.
Guests in San Diego book an average of 43 days in advance, up 8% from last year. Booking windows range from 34 days for 1-bedroom listings to 53 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 43% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
(0)
Filters (0)