Rockwood, ME
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Overview
Annual Rev
$32.3k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$318
12 mo avg
↑18%
from prior 12 mo
Lead time
40 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$68
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Rockwood market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +40% $12,926/yr |
| Hot Tub | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (10.8 nights)
2 bedrooms (9.5 nights)
4+ bedrooms (9.3 nights)
3 bedrooms (8.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($259)
3 bedrooms ($158)
2 bedrooms ($117)
1 bedroom ($92)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
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Over the 12 months ending August 2026, the Rockwood market averaged 1,640 active Airbnb and VRBO listings, up 10% from a year earlier and up 36% over two years.
An average Rockwood listing earns $28K/year. High-performing listings earn $55K, while low-performing listings earn $13K.
Median Rockwood home prices by size are 2-bedroom $216K, 3-bedroom $243K, and 4+ bedroom $250K.
Average gross yield is 11%, reaching 21% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Rockwood is 23%, producing RevPAR of $58 per available night.
4+ bedroom listings have the highest average gross yield at 17%. They average $43K/year in revenue against a $250K median purchase price.
Rules vary across Rockwood. I don't have reliable data on short-term rental regulations or enforcement reality for Rockwood, Greenville, and Jackman. These appear to be small Maine towns that may not have specific STR ordinances, or regulations may exist at the county level. I'd need to verify current local codes and actual enforcement practices before providing accurate classifications. I recommend contacting each town's code enforcement office directly for current requirements. Verify requirements for the property's jurisdiction.
The Rockwood Airbnb and VRBO market is becoming more competitive. Supply has grown 10% year-over-year, while RevPAR has decreased 2%, suggesting supply is outpacing demand.
RevPAR is highest in February and July; it is lowest in April and November.
The most common amenities are Kitchen (95%), Heating (92%), Internet (92%). The strongest positive revenue associations are Washing Machine (+61%), Ski In Out (+56%), Hot Tub (+55%).
Average daily rate in Rockwood is $326, up 15% year-over-year. Rates peak in February and are lowest in November.
Guests in Rockwood book an average of 42 days in advance, down 4% from last year. Booking windows range from 33 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 56% higher than weekday occupancy.