Rockwood

As of May 2026, Rockwood, Greenville, Jackman have 1,569 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.

The average Airbnb or VRBO in Rockwood generates $27K per year. High-performing properties earn $52K/year, while low-performing properties earn $13K/year. This wide disparity suggests that revenue outcomes are heavily stratified, likely driven by specific asset positioning rather than broad market demand.

Average home prices in Rockwood vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $210K, 3-bedroom properties are around $239K, and 4+ bedroom homes average $244K. These prices reflect median home values across the Rockwood, Greenville, Jackman area.

Airbnb and VRBO can be profitable in Rockwood, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 21%, which is considered top for short-term rental investment. The nearly double yield gap highlights significant variance in operational efficiency and asset utilization across the local portfolio.

The average occupancy rate for Airbnbs and VRBOs in Rockwood is 24%. This occupancy level, combined with an average nightly rate of $316, results in a RevPAR (revenue per available room) of $54 per day.

4+ bedroom properties demonstrate the strongest performance in Rockwood, with an average gross yield of 17% and annual revenue of $41K. These properties balance purchase price ($244K), operating costs, and rental demand most effectively in the Rockwood market.

Short-term rental regulations vary by jurisdiction in the Rockwood area. I don't have reliable, current data on short-term rental regulations or enforcement practices for Rockwood, Greenville, and Jackman, Maine. These are small communities that may not have codified STR ordinances, or regulations may exist at the county level. I recommend contacting each town office directly or checking with the Maine Office of Tourism for accurate information on permits, occupancy rules, and actual enforcement practices in these specific locations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rockwood Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has decreased 25%. This indicates balanced supply-demand dynamics. The contraction in revenue amidst rising inventory suggests that the market is experiencing a downward adjustment in pricing power.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 52% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-April) when gaining traction is harder.

The most common amenities in Rockwood listings include: Kitchen (93%), Tv (77%), Heating (63%), Washing Machine (60%), Pets Allowed (52%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Ski In Out, with Washing Machine properties earning approximately 45% more ($58K/year vs $40K/year).

Monthly estimated revenue per listing in Rockwood over the last 12 months: May: $834, June: $1K, July: $2K, August: $2K, September: $1K, October: $1K, November: $855, December: $2K, January: $2K, February: $3K, March: $2K, April: $771. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rockwood is $316, up 15% year-over-year. By property size: 1-bedroom properties average $182/night, 2-bedroom properties average $247/night, 3-bedroom properties average $337/night, 4+ bedroom properties average $531/night. Rates peak in February and are lowest in May.

Guests in Rockwood book an average of 39 days in advance, down 19% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 37 days, 3-bedroom: 42 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rockwood Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing decreased 25%, occupancy fell 20%, average nightly rates increased 15%, and lead time decreased 19%. These indicators point to a shift toward shorter booking cycles and reduced utilization, reflecting a more cautious consumer environment.

In Rockwood, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 61% higher occupancy than weekdays.