Rochester, NY
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Annual revenue (actual)
$33.7k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$216
12 mo avg
↑17%
from prior 12 mo
Gross yield
12.6%
Current potential
↓0.7 pts
vs prior-year prices
Lead time
34 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
$66
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Rochester market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Irondequoit | $41.8K 43 listings | 18.0% 43 listings |
| Western Lake Ontario Shore | $35.5K 29 listings | 16.4% 29 listings |
| Western Genesee Country | $35.7K 17 listings | 16.3% 17 listings |
| Eastern Wayne and Ontario Country | $35.2K 20 listings | 15.6% 20 listings |
| Greece and Northwest Monroe | $42.6K 32 listings | 15.6% 32 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +18% $6,063/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.1 nights)
Studio (7.5 nights)
3 bedrooms (6.2 nights)
4+ bedrooms (5.8 nights)
2 bedrooms (5.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($174)
3 bedrooms ($118)
2 bedrooms ($89)
1 bedroom ($69)
Studio ($64)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Rochester going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Rochester market averaged 1,273 active Airbnb and VRBO listings, down 8% from a year earlier and up 36% over two years.
An average Rochester listing earns $30K/year. High-performing listings earn $59K, while low-performing listings earn $11K.
Median Rochester home prices by size are 1-bedroom $172K, 2-bedroom $218K, 3-bedroom $262K, and 4+ bedroom $292K.
Average occupancy in Rochester is 36%, producing RevPAR of $59 per available night.
Rules vary across Rochester. Rochester: Moderate. Registration required, safety inspections, tax collection. Zoning restrictions in some residential areas. Enforcement exists but inconsistent. Canandaigua: Lenient. No specific STR regulations beyond general lodging rules. Tax collection expected. Minimal enforcement, hosts operate freely. Skaneateles: Moderate. Special use permits required in residential zones, owner must be present during rentals in village center. Selective enforcement, some unpermitted operations exist. Verify requirements for the property's jurisdiction.
The Rochester Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 8% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Internet (99%), Air Conditioning (97%), TV (97%). The strongest positive revenue associations are Bbq (+33%), Lake Access (+29%), Washing Machine (+27%).
Average daily rate in Rochester is $223, up 21% year-over-year. Rates peak in July and are lowest in February.
Guests in Rochester book an average of 33 days in advance, up 2% from last year. Booking windows range from 28 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 46% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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