Reading, PA
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Overview
Annual Rev
$47.9k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$248
12 mo avg
↑25%
from prior 12 mo
Lead time
38 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$94
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Reading market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +32% $15,316/yr |
| Sauna | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.5 nights)
2 bedrooms (4.5 nights)
1 bedroom (4.3 nights)
3 bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($164)
3 bedrooms ($110)
2 bedrooms ($73)
1 bedroom ($57)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Housing market signals
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Over the 12 months ending August 2026, the Reading market averaged 580 active Airbnb and VRBO listings, up 2% from a year earlier and up 31% over two years.
An average Reading listing earns $43K/year. High-performing listings earn $90K, while low-performing listings earn $19K.
Median Reading home prices by size are 1-bedroom $162K, 2-bedroom $257K, 3-bedroom $319K, and 4+ bedroom $435K.
Average gross yield is 14%, reaching 29% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Reading is 37%, producing RevPAR of $85 per available night.
4+ bedroom listings have the highest average gross yield at 21%. They average $84K/year in revenue against a $435K median purchase price.
Rules vary across Reading. Reading, PA: Lenient. No specific STR regulations or registration requirements. Operates under general zoning and business license rules. Minimal enforcement. Lancaster, PA: Moderate. Business privilege license required, zoning compliance needed. Some neighborhoods restrict rentals. Moderate enforcement through complaints. Hershey, PA: Lenient. Part of Derry Township with minimal STR-specific rules. General zoning and tax requirements apply. Light enforcement, complaint-driven. Verify requirements for the property's jurisdiction.
The Reading Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 2% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in June and July; it is lowest in February and January.
The most common amenities are Heating (98%), Air Conditioning (98%), Kitchen (98%). The strongest positive revenue associations are Bbq (+52%), Pool (+49%), Washing Machine (+38%).
Average daily rate in Reading is $269, up 26% year-over-year. Rates peak in June and are lowest in March.
Guests in Reading book an average of 37 days in advance, down 7% from last year. Booking windows range from 33 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 82% higher than weekday occupancy.