Prescott, AZ
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Overview
Annual Rev
$32.7k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$200
12 mo avg
↑22%
from prior 12 mo
Lead time
34 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$61
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Prescott market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +18% $5,888/yr |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.4 nights)
2 bedrooms (6.0 nights)
4+ bedrooms (4.9 nights)
3 bedrooms (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($215)
3 bedrooms ($163)
2 bedrooms ($110)
1 bedroom ($78)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Housing market signals
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Over the 12 months ending August 2026, the Prescott market averaged 1,098 active Airbnb and VRBO listings, up 1% from a year earlier and up 15% over two years.
An average Prescott listing earns $35K/year. High-performing listings earn $59K, while low-performing listings earn $12K.
Median Prescott home prices by size are 1-bedroom $328K, 2-bedroom $361K, 3-bedroom $469K, and 4+ bedroom $630K.
Average gross yield is 7%, reaching 12% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Prescott is 36%, producing RevPAR of $67 per available night.
3-bedroom listings have the highest average gross yield at 9%. They average $43K/year in revenue against a $469K median purchase price.
Rules vary across Prescott. Prescott: Moderate. Business license required, zoning restrictions apply, 2-night minimum stay. Some enforcement through complaints. Sedona: Moderate. Business license and sales tax permit required, zoning compliance needed. Enforcement through neighbor complaints and audits. Jerome: Lenient. Basic business license required, minimal restrictions. Light enforcement, small town with limited resources. Verify requirements for the property's jurisdiction.
The Prescott Airbnb and VRBO market appears broadly balanced. Supply has grown 1% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in July and December; it is lowest in February and January.
The most common amenities are Kitchen (97%), Air Conditioning (97%), Internet (97%). The strongest positive revenue associations are Heating (+25%), Hot Tub (+23%), Washing Machine (+22%).
Average daily rate in Prescott is $222, up 22% year-over-year. Rates peak in July and are lowest in February.
Guests in Prescott book an average of 34 days in advance. Booking windows range from 30 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 74% higher than weekday occupancy.