Prescott

As of May 2026, Prescott, Sedona, Jerome have 1,080 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Prescott generates $33K per year. High-performing properties earn $57K/year, while low-performing properties earn $12K/year. The significant spread between tiers suggests revenue concentration among top listings, indicating that market saturation is unevenly impacting properties based on their ability to capture limited demand.

Average home prices in Prescott vary by property size: 1-bedroom properties cost approximately $327K, 2-bedroom homes average $365K, 3-bedroom properties are around $469K, and 4+ bedroom homes average $628K. These prices reflect median home values across the Prescott, Sedona, Jerome area.

Airbnb and VRBO can be profitable in Prescott, with an average gross yield of 7% across all properties. High-performing properties achieve yields up to 12%, which is considered top for short-term rental investment. This yield gap highlights the sensitivity of returns to occupancy efficiency in a market currently experiencing a revenue contraction.

The average occupancy rate for Airbnbs and VRBOs in Prescott is 37%. This occupancy level, combined with an average nightly rate of $213, results in a RevPAR (revenue per available room) of $62 per day.

4+ bedroom properties demonstrate the strongest performance in Prescott, with an average gross yield of 8% and annual revenue of $56K. These properties balance purchase price ($628K), operating costs, and rental demand most effectively in the Prescott market.

Short-term rental regulations vary by jurisdiction in the Prescott area. Prescott: Moderate. Business license required, zoning restrictions apply, 2-night minimum stay. Moderate enforcement with complaint-driven action. Sedona: Moderate. Transaction privilege tax license required, HOA restrictions common, residential zoning limits. Enforcement through complaints and tax compliance. Jerome: Lenient. Business license needed, basic zoning compliance. Light enforcement in small historic town, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Prescott Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics. While the reduction in inventory may eventually stabilize pricing, the sharp revenue drop suggests that current demand is insufficient to support previous performance levels.

Launch around September, 2-3 months before peak spring season (December peaks). This pre-peak timing lets you build reviews when competition is -2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-February) when gaining traction is harder.

The most common amenities in Prescott listings include: Air Conditioning (98%), Kitchen (95%), Tv (85%), Washing Machine (82%), Heating (65%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 29% more ($48K/year vs $37K/year).

Monthly estimated revenue per listing in Prescott over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $2K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Prescott is $213, up 21% year-over-year. By property size: 1-bedroom properties average $139/night, 2-bedroom properties average $177/night, 3-bedroom properties average $243/night, 4+ bedroom properties average $410/night. Rates peak in December and are lowest in May.

Guests in Prescott book an average of 33 days in advance, down 16% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 33 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Prescott Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 20%, occupancy fell 18%, average nightly rates increased 21%, and lead time decreased 16%. These metrics reflect a pivot toward higher-rate, shorter-booking-window strategies amidst diminishing overall occupancy.

In Prescott, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 73% higher occupancy than weekdays.