Prescott, AZ
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Annual revenue (actual)
$31.5k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$203
12 mo avg
↑21%
from prior 12 mo
Gross yield
6.3%
Current potential
↑0.0 pts
vs prior-year prices
Lead time
35 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$63
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Prescott market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Prescott Valley & Dewey | $30.0K 83 listings | 7.2% 83 listings |
| Prescott City | $30.8K 300 listings | 6.8% 300 listings |
| West Prescott & Williamson Valley | $34.8K 120 listings | 6.6% 120 listings |
| Chino Valley & Paulden | $22.5K 6 listings | 6.0% 6 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +16% $5,034/yr |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (7.6 nights)
1 bedroom (7.0 nights)
2 bedrooms (6.0 nights)
4+ bedrooms (6.0 nights)
3 bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($226)
3 bedrooms ($162)
2 bedrooms ($109)
Studio ($109)
1 bedroom ($79)
Professional host share
Professionally managed (58%)
Independent hosts (42%)
Housing market signals
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Are home values in Prescott going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Prescott market averaged 1,096 active Airbnb and VRBO listings, up 1% from a year earlier and up 15% over two years.
An average Prescott listing earns $34K/year. High-performing listings earn $58K, while low-performing listings earn $11K.
Median Prescott home prices by size are 1-bedroom $325K, 2-bedroom $362K, 3-bedroom $466K, and 4+ bedroom $626K.
Average occupancy in Prescott is 37%, producing RevPAR of $70 per available night.
Rules vary across Prescott. Prescott: Moderate. Business license and sales tax permit required, zoning restrictions apply. Code enforcement responds to complaints but not highly proactive. Sedona: Moderate. Business license, sales tax permit, and transient occupancy tax registration required. Zoning rules enforced; some neighborhoods restrict STRs. Complaint-driven enforcement. Jerome: Lenient. Business license and tax registration required but minimal restrictions otherwise. Small town with limited enforcement resources; largely complaint-based. Verify requirements for the property's jurisdiction.
The Prescott Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in July and December; it is lowest in February and January.
The most common amenities are Internet (98%), Air Conditioning (97%), Heating (97%). The strongest positive revenue associations are Ev Charger (+22%), Hot Tub (+21%), Bbq (+18%).
Average daily rate in Prescott is $224, up 21% year-over-year. Rates peak in July and are lowest in February.
Guests in Prescott book an average of 35 days in advance, up 6% from last year. Booking windows range from 30 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 77% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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