Question 1

How many Airbnb and VRBO listings are in Peoria?

Accepted Answer

Over the 12 months ending September 2026, the Peoria market averaged 1,181 active Airbnb and VRBO listings, up 18% from a year earlier and up 258% over two years.

Question 2

How much do Airbnbs and VRBOs make in Peoria?

Accepted Answer

An average Peoria listing earns $26K/year. High-performing listings earn $48K, while low-performing listings earn $10K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Peoria?

Accepted Answer

Median Peoria home prices by size are 1-bedroom $64K, 2-bedroom $131K, 3-bedroom $202K, and 4+ bedroom $263K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Peoria?

Accepted Answer

Average occupancy in Peoria is 38%, producing RevPAR of $57 per available night.

Question 5

Are short-term rentals legal in Peoria?

Accepted Answer

Rules vary across Peoria. Peoria: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business licensing. Minimal enforcement.
Bloomington: Moderate. Business license required, zoning compliance needed. Owner-occupancy required in some zones. Standard enforcement through complaints.
Galesburg: Lenient. No dedicated STR ordinance. Standard business license and zoning rules apply. Light enforcement.
Ottawa: Lenient. No specific STR regulations currently in place. General business licensing and zoning apply. Minimal active enforcement. Verify requirements for the property's jurisdiction.

Question 6

Is the Peoria Airbnb and VRBO market oversaturated?

Accepted Answer

The Peoria Airbnb and VRBO market appears broadly balanced. Supply has grown 18% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Peoria?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Peoria?

Accepted Answer

The most common amenities are Air Conditioning (99%), TV (97%), Internet (96%). The strongest positive revenue associations are Lake Access (+44%), Bbq (+36%), Parking (+14%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Peoria?

Accepted Answer

Average daily rate in Peoria is $176, up 15% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Peoria?

Accepted Answer

Guests in Peoria book an average of 34 days in advance, up 6% from last year. Booking windows range from 32 days for 1-bedroom listings to 37 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Peoria?

Accepted Answer

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 51% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Central Peoria and West Peoria	$27.3K 47 listings	30.2% 47 listings
2.East Peoria and Nearby River Towns	$33.7K 26 listings	26.5% 26 listings
3.Peoria Heights	$26.1K 67 listings	23.3% 67 listings
4.East Ottawa and Eastern River Country	$41.8K 31 listings	22.3% 31 listings
5.Pekin and Southern Edges	$21.0K 28 listings	22.0% 28 listings
6.Utica and Starved Rock Country	$27.5K 30 listings	19.1% 30 listings
7.LaSalle, Peru and Northern Country	$24.6K 26 listings	16.7% 26 listings
8.North Peoria and Northern Country	$28.2K 34 listings	16.0% 34 listings
9.Central Ottawa and Fox River Approaches	$27.2K 62 listings	13.9% 62 listings