Peoria, IL
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Overview
Annual Rev
$28.6k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$157
12 mo avg
↑11%
from prior 12 mo
Lead time
31 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$58
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Peoria market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +19% $5,429/yr |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.8 nights)
2 bedrooms (5.5 nights)
3 bedrooms (4.7 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($136)
3 bedrooms ($102)
2 bedrooms ($79)
1 bedroom ($53)
Professional host share
Professionally managed (69%)
Independent hosts (31%)
Housing market signals
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Over the 12 months ending August 2026, the Peoria market averaged 1,160 active Airbnb and VRBO listings, up 16% from a year earlier and up 252% over two years.
An average Peoria listing earns $27K/year. High-performing listings earn $48K, while low-performing listings earn $11K.
Median Peoria home prices by size are 1-bedroom $64K, 2-bedroom $130K, 3-bedroom $202K, and 4+ bedroom $264K.
Average gross yield is 14%, reaching 25% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Peoria is 39%, producing RevPAR of $56 per available night.
1-bedroom listings have the highest average gross yield at 27%. They average $17K/year in revenue against a $64K median purchase price.
Rules vary across Peoria. Peoria: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Bloomington: Moderate. Business license required, zoning compliance needed. Owner-occupancy required in some zones. Standard enforcement through complaints. Galesburg: Lenient. No dedicated STR ordinance. General business license may apply. Very light enforcement, mostly complaint-driven. Ottawa: Lenient. No specific STR regulations currently enacted. Standard zoning and business rules apply. Minimal active enforcement. Verify requirements for the property's jurisdiction.
The Peoria Airbnb and VRBO market is becoming more competitive. Supply has grown 16% year-over-year, while RevPAR has decreased 1%, suggesting supply is outpacing demand.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), TV (96%), Heating (95%). The strongest positive revenue associations are Lake Access (+45%), Bbq (+36%), Parking (+23%).
Average daily rate in Peoria is $175, up 15% year-over-year. Rates peak in July and are lowest in February.
Guests in Peoria book an average of 33 days in advance, up 1% from last year. Booking windows range from 32 days for 1-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 49% higher than weekday occupancy.