How many Airbnb and VRBO listings are in Pensacola?

Over the 12 months ending September 2026, the Pensacola market averaged 3,554 active Airbnb and VRBO listings, up 5% from a year earlier and up 28% over two years.

How much do Airbnbs and VRBOs make in Pensacola?

An average Pensacola listing earns $47K/year. High-performing listings earn $90K, while low-performing listings earn $18K.

How much does it cost to buy an Airbnb or VRBO property in Pensacola?

Median Pensacola home prices by size are 1-bedroom $145K, 2-bedroom $171K, 3-bedroom $274K, and 4+ bedroom $374K.

What is the occupancy rate for Airbnb and VRBO in Pensacola?

Average occupancy in Pensacola is 41%, producing RevPAR of $97 per available night.

Are short-term rentals legal in Pensacola?

Rules vary across Pensacola. Pensacola: Moderate. Business tax receipt and state registration required. No owner-occupancy rules. Zoning restrictions apply in residential areas. Enforcement is moderate with complaint-driven action. Pensacola Beach: Lenient. Business tax receipt needed, follows county rules. No density caps or owner-occupancy requirements. Light enforcement, many operate informally. Gulf Breeze: Moderate. Business tax and state registration required. Zoning compliance needed. No specific STR caps. Moderate enforcement, primarily complaint-based. Verify requirements for the property's jurisdiction.

Is the Pensacola Airbnb and VRBO market oversaturated?

The Pensacola Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Pensacola?

RevPAR is highest in July and June; it is lowest in January and December.

Which Airbnb and VRBO amenities matter most in Pensacola?

The most common amenities are Air Conditioning (99%), TV (99%), Internet (98%). The strongest positive revenue associations are Pool (+46%), Washing Machine (+35%), Bbq (+30%).

What is the average nightly rate for Airbnbs and VRBOs in Pensacola?

Average daily rate in Pensacola is $253, up 12% year-over-year. Rates peak in July and are lowest in January.

How far in advance do guests book Airbnb and VRBO stays in Pensacola?

Guests in Pensacola book an average of 47 days in advance, up 14% from last year. Booking windows range from 36 days for 1-bedroom listings to 54 days for 2-bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Pensacola?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 29% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Pensacola, FL

Pensacola

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Annual revenue (actual)

$47.8k

12 mo avg

↑10%

from prior 12 mo

Occupancy rate

45%

12 mo avg

↓1%

from prior 12 mo

Avg daily rate

$230

12 mo avg

↑13%

from prior 12 mo

Gross yield

13.1%

Current potential

↓0.0 pts

vs prior-year prices

Lead time

45 days

12 mo avg

↑5 days

from prior 12 mo

Revpar

$99

12 mo avg

↑14%

from prior 12 mo

Pensacola Airbnb market summary

Compare Airbnb neighborhoods in Pensacola, FL

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Perdido Key	$56.2K 1,352 listings	17.2% 1,352 listings
West Pensacola	$30.9K 98 listings	16.9% 98 listings
Milton & Blackwater Country	$31.2K 88 listings	13.9% 88 listings
North Pensacola	$30.6K 99 listings	13.5% 99 listings
East Pensacola	$30.9K 202 listings	13.3% 202 listings

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Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

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🔒 $6•

🔒 •••

🔒 $1••

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🔒 $1••

🔒 •••

$204

🔒 •••

🔒 $2••

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